nooka: futuristic zizm zenH timepiece
the multi-faceted crystal lens of the watch face alters the wearer's vision of time.
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nooka ‘zizm’ timepiece
all images courtesy of nooka
new york based fashion design company nooka, headed by matthew waldman, has created the ‘zizm’ zenH timepiece.
zenH face is understood by reviewing the top two rows for current hours, while reading the third row as minutes,
and the fourth, as seconds. consistent with nooka’s futuristic aesthetic philosophy, the piece deviates from the classic circular
form of the wristwatch, instead opting for a square face and straps joined to the timepiece by angular metal fixtures.
in order to create the ideal fit for the wearer, nooka fashions the straps from silicone– a first for this designer. the face of the
timepiece is comprised of a crystal lens with a zenH display which, given its angled surface, induces a distorted view of time.
the faceted pattern is consistent throughout the bands of the timepiece as well, whether sported in titanium or blue.

view of face and silicone wrist bands

close detail view of zizm timepiece face

vertical detail view

zizm contextual view
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