nourishmat: making urban farming easy
nourishmat: making urban farming easy nourishmat: making urban farming easy
jul 24, 2013

nourishmat: making urban farming easy

nourishmat: making urban farming easy
images courtesy of nourishmat




in an effort to bring healthy food and farming to urban environments, nourishmat encourages the farm to table movement by asking city dwellers to rethink their green spaces. the compact mobile gardening system is designed to make agriculture accessible and enjoyable to people living in big cities and small spaces. the kickstarter project was initiated by earth starter co-founders phil weiner and john gorby, who saw empty public spaces as community opportunity zones for mass social and ecological change. at the proposal’s core is the hope for a significant cultural shift by providing an afforadable, eco-friendly solution to people with limited resources and time.



the nourishmat, with some greenery beginning to sprout



nourishmat is multi-sensory and intuitive. the portable, roll-out mat is patterned with a grid of cutout holes. tiers of color-coated, labeled boxes are printed on the fabric surface, fitted between rows of self-supporting irrigation channels. each rectangle bears the name of a different vegetable, herb, or flower and the punch-outs reveal where the seeds should be placed. the mats are compatible with seedballs — compacted mixtures of clay, compost, chili-powder and GMO-free seedlings. since seedballs don’t require any digging or tilling of soil, they are a highly-efficient and easy-to-use planting tool. the 4×7 foot mat, which is reusable and lasts from three to five years, has the ability to empower people, regardless of age or ability, to harvest their inner gardener.



radish seeds grow in a grid



vegetables and fruits emerge from the nourishmat



vegetation will grow on any pre-exisiting healthy soil area



the nourishmat garden tells you where and when to plan your seeds



the clay-encased seedballs are protected from drying out, getting eaten by birds, or blowing away



a gardener pulls a small vegetable from the ground



the mat is a compact, mobile gardening system


  • I love my nourishmat! Phil & John are great and have answered every question I have ever had – great company!

    Maria says:
  • I guess there are people who cannot bother to put down their Big Macs to read a seed packet? Maybe growing this out could be made a requirement to get access to a food bank; “You bring some/You get some”. Instant millions of customers for this product.


    JimCan says:
  • Nice idea but it will be better if the seeds where spaced out (not grouped into pods like this). The radish shown here won’t get to maturity for example. Maybe a similar matt solution like this that has a variety of seeds embedded & sprayed out evenly into its bio degradable fiber would be better? Lay it down cover with top soil, water, harvest? zozo

    zozo says:
  • Fantastic! I am getting one for my wife.

    nelsondreyes architect says:

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