NPO heartful japan: badges by toyo ito
 
NPO heartful japan: badges by toyo ito
nov 12, 2010

NPO heartful japan: badges by toyo ito

  toyo ito at the NPO heartful japan’s booth is showing us his favorite badge, out of the 6-series he designed this year for this initiative. portrait © designboom

heartful japan is only one of the many non- profit and non-governmental activities (NPO) in japan. one of the nice things that heartful japan does is to help foreign visitors in japan to find their way. inside the main venue of tokyo designers week, the gracious NPO heartful japan offered free translation services for visitors looking for help in negotiating. more than 60 volunteers were eager to translate japanese into english language. NPO heartful japan had also a booth were they sold badges designed by famous architects and designers. the revenues are a valuable financial support for their many activities.

NPO heartful japan: badges by toyo ito image © designboom

toyo ito is one of the main promoters of NPO heartful japan. at the booth he is showing us his favorite badge, out of the 6-series he designed for this year’s initiative. ‘making relations’ is the title of his drawings. upon request, at the opening event, toyo ito signed his badges for customers.

NPO heartful japan: badges by toyo ito image © designboom

designboom bought lots of different badges, to collect a few and for our friends. of course we could not resist to ask for a signature too. jean nouvel’s badge of the 2009 collection was sold out. as most of them they went away in the 5 days of the tokyo designers week.

NPO heartful japan: badges by toyo ito the 2010 collection of badges for sale image © designboom

NPO heartful japan: badges by toyo ito the 2010 collection of badges for sale image © designboom

the ‘marble badge’ by junya ishigami, is offered as a set of 16 shades.

NPO heartful japan: badges by toyo ito the 2010 collection of badges for sale image © designboom

NPO heartful japan: badges by toyo ito image © designboom

maki onishi of onishimaki+hyakudayuki /o+h architecture office, a former student of mr.ito, developed a very nice way to shed light on the many colorful badges. she used LED lighting housed in white painted plastic bottle necks.

NPO heartful japan: badges by toyo ito most of the badges of the 2009 collection are not available anymore image © designboom

NPO heartful japan: badges by toyo ito image by maki onishi

NPO heartful japan: badges by toyo ito maki onishi image © designboom

NPO heartful japan: badges by toyo ito the 2010 collection

yoko hijikata, a japanese-language teacher, often heard students complain how japanese tend to turn a blind eye to foreigners they see experiencing trouble on the streets. in 2005, to help change that impression, hijikata founded the volunteer group heartful japan. hijikata runs a firm that dispatches japanese-language teachers and gives lessons in business etiquette to japanese clients.

NPO heartful japan: badges by toyo ito yoko hijikata image © designboom

  • Proof that sometimes design can enhance communication. Thanks for sharing.

    arthur says:
  • Toyo Ito has looked exactly the same for more than 20 years. What’s is the deal with this guy, he’s forever young.

    Adam says:
  • Hi,

    Dear Sir,

    We have send you many messages but not received any kind
    response from you.

    Dear sir we are Real Manufacturers and Exporter of Hand
    embroidery badges,Enamel badges,Aigullates,Drag Ropes,Lanyards,
    Sashes,Crests,Banner, flags,Pennants,Printed Pennants,Metal badges,
    Buttons,Shoulders,Epaulletes,Caps,Hats,and Uniform accessories,please
    visit our web http://www.goldenbeachent.com ( updated).

    We manufacture all the above items truly according to International
    standard,We have a well equipped Quality is control Department with fully
    qualified and Experienced craftsmen.

    We assure you we give you high standard quality of workmanship than
    anyother supplier.

    We are very confident this time your honour response along with your
    requirements by return e-mail [email protected],thanks.

    Your Truly
    For Golden Beach Ent.
    Proprietor Khaver Ehsan

    http://www.goldenbeachent.com

    GOLDEN BEACH ENT says:

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