in 2006, producer and director gary hustwit released the documentary “helvetica”. the feature-length film examined the famous typeface and its impact on culture. in 2009, hustwit is set to release his next film entitled ‘objectified’. here is hustwit’s explanation of what the film is about.

“objectified is a feature-length independent documentary about industrial design. it’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. it’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. it’s about personal expression, identity, consumerism, and sustainability. it’s about our relationship to mass-produced objects and, by extension, the people who design them.”   the first trailer for the film was released today and the film is expected sometime in 2009.