odo fioravanti develops three freeride board concepts for land rover

odo fioravanti develops three freeride board concepts for land rover
all images courtesy of odo fioravanti design studio

odo fioravanti design studio’s ‘freeride’ project presents three product concepts influenced by the recently released range rover evoque convertible. drawing from the vehicle’s all-terrain capabilities three board prototypes were created: a surfboard, snowboard, and longboard. ‘freeride’ represents the thrill of the extreme, embodying the luxury SUV’s identity. the range rover evoque convertible and all concepts were presented during milan design week 2016. 

‘freeride’ exhibition during milan design week 2016

video courtesy of odo fioravanti

surfboard  

snowboard 

longboard 

textural detail imitating the car’s radiator 

tail  

fin detail 

designer odo fioravanti with ‘freeride’ surfboard for land rover

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.