ogilvy brazil: coke happiness refill machine
 
ogilvy brazil: coke happiness refill machine
jul 27, 2012

ogilvy brazil: coke happiness refill machine

happiness refill machine – by ogilvy brazil for coca-cola

 

 

ogilvy brazil designed the ‘happiness refill’ for coca-cola that gives out mobile data credits as ‘refills’. situated in a beachfront concept store in rio de janeiro, the machine has the look of a drink dispenser but instead of using a cup to get a beverage, users push their cellphones against the tab to receive megabytes of data they can then use as they wish.

 

 


ad age have more information on the campaign here
ogilvy brazil: coke happiness refill machine
happiness refill machine – video stills

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