ogilvy & mather: IATA code campaign for expedia ogilvy & mather: IATA code campaign for expedia
jan 08, 2013

ogilvy & mather: IATA code campaign for expedia

‘BON VOI AGE’ detail of how IATA codes are used in the campaign


ogilvy & mather‘s recent ad campaign for expedia combines multiple airport IATA codes to form phrases related to travel.


the campaign was created by jon morgan and mike watson of ogilvy who reviewed three-letter codes(used to identify luggage destinations) from over 9000 airports to finally create 36 ads. some of the phrases include WSH EWE WRE ERE [brookhaven, ewer indonesia, whangarei, erave] and SUN SEA SND SEX [sun valley, seattle, seno, sembach].







project creditsadvertising agency: ogilvy & mather, london, ukexecutive creative director: gerry humancopywriters / art directors: jon morgan, mike watsonbusiness director: stephen hillcoatretoucher: trevor qizilbashdesigner: mark osbornepublished: january 2013


via ads of the world + CR


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