vittel refresh water bottle cap reminds you to stay hydrated
vittel refresh water bottle cap reminds you to stay hydrated
may 30, 2014

vittel refresh water bottle cap reminds you to stay hydrated

vittel refresh water bottle cap reminds you to stay hydrated
all images courtesy of ogilvy paris




ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design.


vittel refresh cap
video courtesy of bigumigu

vittel refresh water bottle reminds you to stay hydrated
a flag pops up when the timer goes off, reminding you to take a drink

vittel refresh water bottle reminds you to stay hydrated
set the timer to the desired time

  • Sorry, but…”things the world does not need” in my eyes. The flag will brak off soon and then you have to despose a lot of material. One who forgets to drink will oversee this thing anyway.

    Dirk16 says:
  • @Dirk16– Seeing as 70% of Americans are dehydrated and this has a huge impact on wellbeing and performance, I would disagree with your statement “things the world does not need.”

    WE all know visual reminders are an effective way to promote action and remembering.

    -Alex Place, CE-knO,

    Alex Place says:
  • Dear Dirk16,
    you are right, it is just as easy to ignore this reminder. BUT (!) I don’t agree with you, because if nobody does something nothing will change. So let us start with a little flag and end up with a healthier body. Maybe these People need some more of that bottles and if they pass one and see “oh the flag is up” they remember to drink, it work! Even if this takes more than one hour! So you see, it is a good Idea. But you don’t have to spend Money if you didn’t feel confident with this screw-cap! And if YOU drink enough… be happy and Have a nice Day

    Anna says:
  • Cute functional design… do we need it… probably not. But what the heck, I’d use it. I just hope it doesn’t actually tick!!?

    @thegooddesignco says:
  • I think this will be a good reminder but one that needs to be placed next to your computer screen or next to something your looking so when the flag pops up you notice it, dont leave it in the fridge and go watch tv, defeats the purpose.

    Spade115 says:
  • Can I buy it online ?

    Aditi says:
  • I wan a buy this product So please let me know the contact details to buy.

    Sudheer Kumar says:

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