AMO creates geometric runway decked in ceramic tiles for prada's SS20 show
 

AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

for the 2020 spring/summer prada womenswear show in milan, AMO designed a vibrant and colorful geometric runway that enfolded across the hall of the fondazione prada’s deposito. the studio used ceramic tiles to deck the venue’s concrete shell with an array of patterns, infused by a summery glow that illuminated a series of columns covered in gold leaf.

OMA/AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

images courtesy of prada

 

 

AMO — OMA’s research studio — colored the industrial interior of the warehouse with naive off-pastels, perhaps a nod to wes anderson whose museum show previously opened at the prada complex. a series of square-shaped seats were interwoven with the floor motif, wrapping around the run-way stage and set with a navajo-style pattern to define a series of terraces that overlooked one another.

OMA/AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

 

 

AMO used a stepped platform as an architectural device that serves as balcony and belvedere overlooking an installation that for the first time occupies the entire grandness of the hall. the geometric setting is surrounded by a wall that runs along the parameter that also mediates the industrial character of the hall. during the show, models walked the cartesian trajectories of the floor pattern, emerging from the public that was gathered in the balmy light of an indoor sunset.

OMA/AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

OMA/AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

OMA/AMO creates geometric runway decked in ceramic tiles for prada's SS20 show

 

 

project info:

 

design: OMA/AMO
client: prada
event: 2020 spring/summer prada womenswear
location: milan, italy

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    492,670 subscribers
    - see sample
    - see sample