open source furniture by philippe starck for TOG open source furniture by philippe starck for TOG
apr 08, 2014

open source furniture by philippe starck for TOG

open source furniture by philippe starck for TOG
(above) image courtesy of TOG




on the occasion of milan design week 2014, a new industry player has come to fruition: TOG, an innovative furniture brand and creative community, which combines the best of technology, humanity and craftsmanship. 21 families of products — from outdoor bar tables to stackable chairs — have been introduced to the label, materialized from a high-end roster of designers including sebastian bergne, jonathan bui quang da, sam hecht + kim colin, ambroise maggiar, nicola rapetti, dai sugasawa and philippe starck.


as a collaborative exercise between designer and consumer, TOG — or, ‘all creators together’ — provides the designer collections in open source, through an online platform. customers are asked to be involved in the conception and process if they wish, taking ownership of the practice of making and sharing ideas. ‘TOG is the only company who shows clearly that the only acceptable next trend is the freedom of choice and the freedom to be different’ starck told designboom. each client has the possibility to enjoy the piece as a naked design object while also getting the opportunity to form their own personal mix through colors, pattern and geometry.

TOG + philippe starck
a chair, part of the joa sekoya collection by philippe starck


the intersection of technology and craftsmanship inherent within the brand ‘offers the best of two worlds: theory, computers, high technology, big investments with fantasy, art, sweat and humanity.’ starck says. this duality enables TOG clients to create a one off object; anyone from around the globe can upload their personal touches to already established designs, adding photos, beads, yarns and stickers. for example, various communities and local yawanawa and varzea queimada brazilian tribes are involved in the creative customizing process, developing decorated slip covers in straw or pearl chairs for a chair, or translating their traditional patterns and techniques in contemporary design elements.

philippe starck + TOG
various color possibilities of the joa sekoya collection



using an interactive app designed specifically for the brand, potential customers are able to create bespoke items. each personalized product can either be shipped directly to the client, or downloaded as data to be 3D printed at home. this interaction establishes a totally new, more personal relationship among the creator, manufacturer and buyer — a revolutionary and hands-on approach to the design marketplace. 

a customized version of the joa sekoya high stool
image © designboom

TOG + philippe starck
diki lessi by philippe starck

a gold hand is a customizer for the diki lessi chair
image © designboom

jono pek chairs by philippe starck

stacking chairs fit in place
image © designboom

various color combinations of the stacking chair
image © designboom

TOG + philippe starck
alfie funghi by philippe starck

TOG + philippe starck
ema sao by philippe starck

TOG + philippe starck
light rock in various colors by philippe starck

open source furniture by philippe starck for TOG
misa joy chairs by philippe starck feature a rubber band back



designboom talks to philippe starck about the revolutionary design brand
video on designboom

TOG + philippe starck
philippe starck holds a designboom button
image © designboom

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