ora ito gorenje designboom

 

 

during IFA 2016 french designer ora-ϊto announced that he will be continuing his successful collaboration with gorenje, introducing a fresh range of designer appliances, complete with small appliances marked by the signature, minimalist forms of ito’s elegance. ‘this project is very important to me, as it connects my philosophy with consumers, interacting with their everyday lives,’ ora-ϊto notes. 

ora ito gorenje designboom
minimalist forms adorn the new collection

 

 

 

ora-ϊto, who is synonymous with a premium design brand in his own right, prefers to stay away from volatile fashion trends. instead, he has developed his own recognizable style of expression: clear, well-defined and easily understood forms through which his creations tackle one of the most demanding challenges of modern design–how to simplify a product with a range of complex functions and a complicated principle of operation to make it user-friendly and appealing. creating a harmony between the complexity of functions and the simplicity of use, or ‘implexity’, as ito calls it, has become an art in itself.

ora ito gorenje designboom
ϊto’s ‘implexity’ philosophy refines all kitchen features

 

 

 

he thinks that kitchens of the future will be simple, connected and fun, ‘i believe that the functions of the kitchen will be spread out throughout the home. appliances will also provide connectivity, both among themselves and with the user–so you will be able to start cooking before you even get back home. entertainment and interactivity will become core elements of every product, making it more fun to use’.

ora ito gorenje designboom
image © designboom

 

 

 

gorenje is a firm believer in its ‘life simplified’ philosophy, striving to create innovative appliances that, despite their complexity, provide a simple and intuitive user experience, giving users more time for the important things in life. ora-ϊto and gorenje’s philosophies thus fused into the elegant gorenje+ora-ϊto collection in 2007, bringing a future with a breath of sophistication into users’ homes and everyday lives. behind the minimalist exterior lies complex technology, which is what gives the products their special elegance. ‘for me, this project was truly a source of inspiration,’ comments ϊto. ‘the kitchen is part of our everyday lives, and it is a special challenge for a designer to create a product that reflects, through a variety of aspects, the relationship between the designer and the people who use the product.’ what the designer values about his collaboration with the slovenian group is how simple to use the appliances are, the premium material processing and the quality of the exterior surfaces, which is reflected in the simple but sophisticated features.

ora ito gorenje designboom

ora ito gorenje designboom

ora ito gorenje designboom

ora ito gorenje designboomora ito gorenje designboom  ora ito gorenje designboom  ora ito gorenje designboomora ito gorenje designboomora ito gorenje designboomora ito gorenje designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    design news