oversized vegetables and whimsical creatures fill gentle monster's veggie farm pop-ups

gentle monster stages a surreal vegetable landscape

Gentle Monster launches its 2026 Veggie Collection with a series of immersive retail installations that bring oversized agricultural landscapes inside shopping environments.

Debuting across Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok, the pop-ups, where oversized tomatoes, broccoli-like creatures, and plush vegetable characters occupy retail floors, extend the Korean eyewear brand’s long-running strategy of pairing product releases with large-scale experiential environments.

At the center of each installation stands an oversized tomato sculpture surrounded by what Gentle Monster calls ‘Veggiemon’, a cast of playful vegetable creatures rendered at multiple scales. Broccoli-like figures, mushrooms with exaggerated mouths, eggplants, radishes, and beetroot forms populate mounded planting beds, turning the retail floor into a stylized farm. The installations employ soft textures, plush surfaces, and enlarged proportions to create an environment that feels closer to a theme park set than a conventional product launch.

all images courtesy of Gentle Monster

a giant broccoli-like character anchors the installation

While the project continues the brand’s established approach to immersive retail design, its significance lies in how contemporary fashion and accessories brands increasingly use spatial experiences to generate cultural visibility. The installations function as destinations in their own right, encouraging visitors to engage with the collection through photography and social media.

The pop-ups also include an interactive photo booth that transforms visitors into their own versions of the Veggiemon characters. This participatory component expands the project beyond visual spectacle, inviting audiences to temporarily inhabit the collection’s fictional world.

The collection Veggie Collection comprises ten folding eyewear designs that draw on the forms, colors, and stems of vegetables, translating organic silhouettes into structural details and compact frames. The eyewear serves as the conceptual starting point for the broader spatial experience, where vegetables become architectural-scale characters inhabiting a fictional farm environment.

a giant broccoli-inspired character installed outside the pop-up venue

oversized vegetable sculptures create a fictional farm landscape indoors

Gentle Monster stages the veggie collection within a large-scale experiential setting

plush textures transform produce into cartoon-like architectural figures

giant vegetables become retail-scale characters

the installation combines retail display, character design, and immersive environments

monumental tomato sculptures anchor the farm-inspired installation

rows of vegetable characters occupy raised planting beds throughout the space

introducing visitors to the collection’s fictional veggiemon universe

the installation arrives in six cities including Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok

the veggie farm installation occupies a shopping atrium with giant produce and plush characters

custom display furniture references the forms and textures of vegetables

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project info:

name: 2026 Veggie Collection

designer: Gentle Monster | @gentlemonster

locations: Los Angeles, Seoul, Tokyo, Shanghai, Beijing, Bangkok