pantone beer packaging matches brew to hue
 
pantone beer packaging matches brew to hue pantone beer packaging matches brew to hue
sep 19, 2014

pantone beer packaging matches brew to hue

pantone beer packaging matches brew to hue
all images courtesy of txaber

 

 

 

spanish designer txaber has simplified otherwise illustrative beer bottle and can packaging down to a minimal, instantly recognizable label. using the color-coding pantone system, txaber has matched the hue of each brew with an assigned pantone numeral: pale ale 604 C and imperial stout 426 C, for example, replicate the bright yellow and deep brown tones of the beer, as poured in a transparent glass. seen alone, the vessel is an immediate and unmistakable indicator of what’s inside; stacked in a row, or on a supermarket shelf, a sea of gradient chroma sweeps the bottles into a vibrant and animated arrangement.

pantone beer packaging color-codes
pale ale 604 C as a bottle and a can

pantone beer packaging
cans of lager 123 C and pilsner 1375 C replicate the tones of each brew

pantone beer packaging
honey hued wheat beer 7412 C and golden ale 1595 C

pantone beer packaging 
firey dark ale 1815 C and porter 1817 C

pantone beer packaging
deep toned stout 4975 C and nearly-black imperial stout 426 C

pantone beer packaging
the beer packaging applied to a bottle

pantone beer packaging

pantone beer packaging

pantone beer packaging

 

  • This is either complete gibberish or lip gloss for the masses.
    Possibly both.
    Anyways Sup up, lad, I’ve spilt more ale down me waistcoat than you’ve supped tonight.

    Adam Brocklehurst says:
  • Stunningly simple and brilliant.

    Todd Friedlander says:
  • The hues don’t match at all the beer styles, for example, a pilsner is supposed to be lighter than a pale ale. Same thing with wheat beer. Stout, porter and imperial stout are all supposed to be just black.

    Santiagus says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
490,160 subscribers
- see sample
- see sample