pantone beer packaging matches brew to hue
 
pantone beer packaging matches brew to hue
sep 19, 2014

pantone beer packaging matches brew to hue

pantone beer packaging matches brew to hue
all images courtesy of txaber

 

 

 

spanish designer txaber has simplified otherwise illustrative beer bottle and can packaging down to a minimal, instantly recognizable label. using the color-coding pantone system, txaber has matched the hue of each brew with an assigned pantone numeral: pale ale 604 C and imperial stout 426 C, for example, replicate the bright yellow and deep brown tones of the beer, as poured in a transparent glass. seen alone, the vessel is an immediate and unmistakable indicator of what’s inside; stacked in a row, or on a supermarket shelf, a sea of gradient chroma sweeps the bottles into a vibrant and animated arrangement.

pantone beer packaging color-codes
pale ale 604 C as a bottle and a can

pantone beer packaging
cans of lager 123 C and pilsner 1375 C replicate the tones of each brew

pantone beer packaging
honey hued wheat beer 7412 C and golden ale 1595 C

pantone beer packaging 
firey dark ale 1815 C and porter 1817 C

pantone beer packaging
deep toned stout 4975 C and nearly-black imperial stout 426 C

pantone beer packaging
the beer packaging applied to a bottle

pantone beer packaging

pantone beer packaging

pantone beer packaging

 

  • The hues don’t match at all the beer styles, for example, a pilsner is supposed to be lighter than a pale ale. Same thing with wheat beer. Stout, porter and imperial stout are all supposed to be just black.

    Santiagus
  • Stunningly simple and brilliant.

    Todd Friedlander
  • This is either complete gibberish or lip gloss for the masses.
    Possibly both.
    Anyways Sup up, lad, I’ve spilt more ale down me waistcoat than you’ve supped tonight.

    Adam Brocklehurst

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