every year, pantone experts choose ‘the color of the year’ and they’ve just announced their latest selection for 2017 — ‘greenery’. the zesty yellow-green shade elicits the feeling of the first days of spring, recalling the first signs of nature and botanical life. evocative of foliage and the great outdoors, ‘greenery’ subtly suggests a deep breath of fresh air and a reinvigoration for a new year.

 

‘greenery’ is a versatile shade that lends itself to a variety of color combinations. it can be paired with neutrals, brights, deeper shades, pastels, metallics and even the pantone color of the year 2016 — rose quartz and serenity.

 

 

 

pantone describes the pick: the more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. this shift is reflected by the proliferation of all things expressive of greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. a constant on the periphery, greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

pantone-color-of-the-yeat-2017-designboom-04
the zesty yellow-green shade elicits the feeling of the first days of spring

 

 

while serenity and rose quartz, the pantone color of the year 2016, expressed the need for harmony in a chaotic world,’ said leatrice eiseman, executive director of the pantone color institute ‘greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. satisfying our growing desire to rejuvenate, revitalize and unite, greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.’

Save

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news