pantone introduces very peri as the color of the year 2022

pantone has introduced very peri as the color of the year 2022. the dynamic periwinkle blue hue with a vivifying violet red undertone blends constancy with energy resulting in a happy and warm hue.

‘as we move into a world of unprecedented change, the selection of pantone 17-3938 very peri brings a novel perspective and vision of the trusted and beloved blue color family,’ says leatrice eiseman, executive director, pantone color institute. ‘encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, pantone 17-3938 very peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.’

following thoughtful consideration and trend analysis, pantone states that very peri is a symbol of our current times and the transitions we are going through. the color displays a carefree confidence and a daring curiosity that aims to inspire our creative spirit and embrace this altered landscape of possibilities. overall, the pantone color of the year 2022 showcases the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.

‘the pantone color of the year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,’ added laurie pressman, vice president of the pantone color institute. ‘creating a new color for the first time in the history of our pantone color of the year educational color program reflects the global innovation and transformation taking place. as society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.’