paper fashion ad campaign for laforet grand bazar paper fashion ad campaign for laforet grand bazar
jan 26, 2012

paper fashion ad campaign for laforet grand bazar

laforet grand bazar 2012 campaign, directed by steve nakamura

elaborate retro-futuristic paper costumes are the focus of this year’s promotional campaign for the laforet harajuku grand bazar, a biannual five-day sale event in harajuku, tokyo. comprising billboard images and a stop-motion video, the series was art-directed by LA-born, tokyo-based designer steve nakamura, and photographed by norbert schoerner.

the image on exhibition in a supersized sculpture during the biannual sale

commercial for laforet grand bazar 2012

detail of papercraft dress

the laforet grand bazar is unlike almost any sale in the united states or europe, with thousands of attendees. limited-time sales, often lasting for only a few hours each, are scheduled in advance among the many booths and tents housed with the laforet building. a single shop may change its wares several times over the course of the day, with special discounts offered each time. each year laforet develops a graphic ad campaign centered around a particular theme, used in promotional materials in advance of the event and plastered around the bazar plaza during the fair itself.

poster check at the printers

view of the laforet grand bazar, with images on exhibition

project info:

film director: norbert schoerner + steve nakamura art director: steve nakamura stylist: shinichi mita hair + make-up: shinji konishi camera: naoki noda sound: ross gregory

jenny filippetti I designboom
jan 26, 2012

  • model: ?????
    so unfair.

    g says:
    Jan 26, 2012

  • dude, seriously. listing everyone including the sound guy but the name of the model is missing??? that’s jealously and hate right there.

    gustov says:
    Jan 27, 2012

  • Well, the model is unmistakable. The confines of the other contributions, given groupthink, are often smudged and need accreditation. Could it be your motives for wanting her name are less than pure?

    She’s beautiful and perfect for this, by the way, and the campaign is striking.

    Mort d'Urban says:
    Jan 27, 2012

  • Wow what a fantastic project!!! I absolutely love the colors.

    Lana Zellner, Architectural Designer, Ground Up Designers LLC says:
    Jan 27, 2012

  • Awesome!!! Go Green Project..and i love the designs…cool…viva Fashion!!!

    Hanya says:
    Jan 28, 2012

  • First off I want to say superb blog site! I had a quick query that I’d wish to request if you do not mind. I had been interested to find out how you middle by yourself and clear your head before composing. I have had a hard time clearing my thoughts in gaining my ideas out there. I do enjoy writing but it just appears to be just like the 1st ten to 15 minutes are generally lost just seeking to figure out the way to get started. Any recommendations or tips? Kudos!

    proactol says:
    Jan 28, 2012

  • im sure the girl is great but not as a model

    sofia says:
    Jan 29, 2012

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