pedrali gazes the horizons with its twelve new collections

pedrali gazes the horizons with its twelve new collections

pedrali presents its new collections at MDW 2022

 

Pedrali presents its 2022 collections offering the coziest comfort to enjoy the Mediterranean breeze, a longing sunset during the warm season or a relaxing winter afternoon at home, all thanks to the fluidity of the brand’s shapes. From Patrick Jouin to Eugeni Quitllet and Sebastian Herkner, elegance is elevated to meet the horizons. The Italian leading manufacturer of contemporary design furniture presented its new collections at the 2022 Salone del Mobile in Milan through the strong architectural appeal of the exhibited stand. We display below the complete set of families to celebrate the delicate details and finesse of Pedrali.

pedrali gazes the horizons with its twelve new collections
designed by studio Calvi Brambilla, the #pedralinewhorizons’ volume stylized in archetypal columns and terracotta-colored bands | project Calvi Brambilla; styling Studio Salaris, photo by Ottavio Tomasini

all images courtesy of Pedrali

 

 

From an urban interior setting to a Mediterranean terrace

 

In its 33rd participation at the world’s most important international design event, Pedrali reveals twelve new collections, resulting from meticulous research and collaborations with Italian and international designers. In a 800 sqm setting designed by studio Calvi Brambilla, the volume stylized in archetypal columns and terracotta-colored bands reminisce the brand’s graphical communication. Each of the five areas is characterized by windows painted in gradients that look over the horizon. The different hues portray times of day, conveying the sense that the furniture can accompany the user at any moment. From a contemporary urban interior setting to a Mediterranean terrace and a garden, the 2022 Milan Design Week layout is enriched with colors.

pedrali gazes the horizons with its twelve new collections
the Blume System by Sebastian Herkner | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
the first room features a contemporary urban interior evoking the elegance of the Blume collection by Sebastian Herkner | styling Studio Salaris; photo by Ottavio Tomasini

 

 

The first room features a contemporary urban interior evoking the elegance of the Blume collection by Sebastian Herkner. The chairs and armchairs, also available in a lounge version, feature a sophisticated flower-shaped profile in extruded aluminum and a soft, generous polyurethane foam padding. On the occasion of Salone del Mobile, the German designer enriches the collection with a new family: the Blume System module. Echoing the similarly flowery silhouette in aluminum, the products create a variety of configurations; from a two-level bedside table, to a three- or four-level shelving system.

pedrali gazes the horizons with its twelve new collections
Lamorisse seating collection by CMP Design takes center stage in the second setting of #pedralinewhorizons | styling Studio Salaris; photo by Ottavio Tomasini

 

 

The Lamorisse seating collection by CMP Design takes center stage in the second setting of #pedralinewhorizons, reproducing a Mediterranean terrace with a romantic, relaxed atmosphere. The product’s aluminum structure makes it ideal for a waterfront veranda, shaded outdoor areas, for a poolside table, or even on a ship deck. Its lightweight structure in extruded aluminum and oval legs holds a large and enveloping cushion. Moreover, the seat is supported by elastic belts that offer maximum comfort and strength. In the examples above, the Lamorisse armchairs are arranged around the Toa table designed by Robin Rizzini, in its outdoor version. Lightweight and minimalist, it is characterized by a solid die-cast aluminum frame and a top suitable for outdoor use.

pedrali gazes the horizons with its twelve new collections
The Lamorisse seating collection is arranged around Robin Rizzini’s Toa table | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

 

 

Next on the exhibition route is a large elevated space decked out as a lush garden. With its rich vegetation, this area allows the visitor to wander in an alternative, almost enchanted dimension. The sky in the background creates a sense of depth and a potentially infinite horizon, while the almost magical presence of a red house at the center clearly references the brand’s outdoor advertising campaign of the last two years.

 

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The Babila Twist designed by Odo Fioravanti | styling Studio Salaris, photo by Ottavio Tomasini

 

The Babila Twist, designed by Odo Fioravanti, emphasizes the specific use of cord. The steel armchair is characterized by a large and welcoming shell woven with a flat rope in polypropylene that wraps around the armrests, creating also a play of light and shadow on the backrest. Combined with the body, the tubular steel frame shapes the slats of the seat as well; these are screwed, making them easy to disassemble and recycle.

pedrali gazes the horizons with its twelve new collections
Babila Twist is characterized by a large and welcoming shell woven with a flat rope in polypropylene | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

 

 

Outdoor lounge seating system Arki-Sofa encapsulates the comfort of an indoor sofa. Sofa and armchair echo the extruded aluminum frame and the linear, rigorous shapes of the Arki collection, first launched ten years ago. Its geometrically shaped and generously thick cushions rest on a light structure supported by elastic belts. For extra comfort, the polyurethane foam padding with waterproof lining is covered in outdoor fabric guarantees excellent performances in the open air. Along with the product’s linear modules and chaise longues, multiple compositions can be created to meet the needs of space and personalization.

pedrali gazes the horizons with its twelve new collections
Arki sofa by Pedrali R&D | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
Arki-Sofa was born as an outdoor lounge seating system that encapsulates the comfort and elegance of an indoor sofa | styling Studio Salaris; photo by Ottavio Tomasini

 

 

A piece of furniture whose very name evokes a relaxing ambience is the Reva Cocoon, by Patrick Jouin. The system of lounge seats are made up of linear and corner elements featuring striking backrests in stainless steel woven with rope. The feeling of envelopment is enhanced by the soft cushions that rest on the structure that are available in rectangular, square and round forms. With its generous volumes and high backrests, Reva Cocoon creates a space within the space, offering protection and shelter, while keeping the piece of furniture airy and bright using a thicker weave in the lower part and a looser one in the upper section.

 

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Reva Cocoon by by Patrick Jouin | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
Reva Cocoon’s backrest keeps the piece of furniture airy and bright using a thicker weave in the lower part and a looser one in the upper section | Styling Studio Salaris; photo by Ottavio Tomasini

 

 

Overlooking the terrace of Pedrali’s iconic red house is Souvenir by Eugeni Quitllet. Available in chair or armchair version, the monoblock design is made of polypropylene adjusted specifically for outdoor use. The soft shapes and three-dimensional slats make Souvenir particularly comfortable as its legs widen towards the bottom and merge with the characteristic small foot. In line with the brand’s quest for environmental sustainability, the product also comes in a ‘recycled grey’ version: 50% from plastic material post-consumer waste and 50% from plastic material industrial waste.

pedrali gazes the horizons with its twelve new collections
Souvenir is the new seating collection by Eugeni Quitllet | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
Souvenir is a monoblock structure made of polypropylene designed specifically for outdoor use | Styling Studio Salaris; photo by Ottavio Tomasini

 

 

To enjoy moments of conviviality and relax in the open air, CMP Design presents Nolita sofa. A piece of furniture that confirms its summery character featuring simple and iconic shapes. Its steel tube structure provides a visual rhythm to ensure the greatest strength and durability. By recalling the origins of a historic course started by Mario Pedrali in 1963 with his first metal garden chairs, the Nolita sofa keeps the collection’s distinctive features of transparency and lightness. Linear or angular with a right or left armrest, the brand’s versatility is consistently apparent. 

pedrali gazes the horizons with its twelve new collections
CMP Design presents the Nolita sofa | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
by recalling the origins of a historic course started by Mario Pedrali in 1963 with his first metal garden chairs, the Nolita sofa keeps the collection’s distinctive features of transparency and lightness | Styling Studio Salaris; photo by Ottavio Tomasini

 

 

Always by CMP Design, the Panarea barstool broadens the successful collection of the same name featuring a wide and curved backrest woven in polypropylene cord. This use of cord emphasizes the stool’s elegant appearance and optimizes the weave, resulting in a double curvature that gives three-dimensionality and graphic rigor. Over the seat leans a comfortable cushion covered in fabric made from the same yarn used for the woven element.

pedrali gazes the horizons with its twelve new collections
the new Panarea barstool features a wide and curved backrest woven in polypropylene cord | Styling Studio Salaris; photo by Ottavio Tomasini

 

 

Characterized by neutral tones and a midnight blue-colored wall, a new space dedicated to hospitality appears along the route. The Héra Lounge armchair, by Patrick Jouin, echoes the silhouette of the armchair designed in 2019, embodying the concept of lightness fusing it with that of comfort and elegance. Made of ash wood, its backrest in curved solid wood is defined by an enveloping and sculptural band ends in rectangular legs. 

pedrali gazes the horizons with its twelve new collections
Héra Lounge armchair, by Patrick Jouin | Styling Studio Salaris; photo by Ottavio Tomasini

pedrali gazes the horizons with its twelve new collections
made of ash wood, its backrest in curved solid wood is defined by an enveloping and sculptural band ends in rectangular legs with radial angles | Styling Studio Salaris; photo by Ottavio Tomasini

 

 

The lounge area is defined by the strong and modern personality of Jeff, the 2022 modular sofa system designed by Patrick Norguet. Designed as a set of miniature architectures, Jeff is combined to create multiple scenarios whether linear, corner elements, with or without armrests, allowing configurations from the most classic corner solutions to the most modern island set-ups. Each module is made from a non-deformable polyurethane foam, resting on a plywood platform covered in fabric, offering the organically-shaped seat a subtle contrast with the more strict shapes of the backrest and armrests.

 

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Jeff, the new modular sofa system designed by Patrick Norguet, Hevea by Victoria Azadinho Bocconi, and Ila armchair, designed by Patrick Jouin | Styling Studio Salaris; photo by Ottavio Tomasini

 

In this context, Hevea by Victoria Azadinho Bocconi is presented. The collaboration with the Italian-Brazilian designer brings nature indoors. The versatile pot-holder consists of a central steel stem, which allows for different reconfigurations, making it possible to arrange plants vertically. The collection also consists of Hevea Partition, the three-column holder that creates green walls in work and hospitality spaces, and Hevea Ice Bucket.

 

 

The same scene also features Patrick Jouin’s Ila armchair. The smooth, taut exterior in rigid polyurethane almost cocoons the user in its large volumes, allowing a moment of relaxation and escape from everyday life. This sense of protection is augmented by the inner side of the backrest and seat in flexible polyurethane foam, which adapts to the human body and envelops it just like a soft embrace.

pedrali gazes the horizons with its twelve new collections
Hevea pot-holder by the Italian-Brazilian designer Victoria Azadinho Bocconi | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

pedrali gazes the horizons with its twelve new collections
Jeff, the modular sofa system designed by Patrick Norguet | art direction Studio FM; photo by Andrea Garuti; styling Studio Salaris

 

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Pedrali presented its twelve new collections at the 2022 Salone del Mobile in Milan | project Calvi Brambilla; styling Studio Salaris; photo by Ottavio Tomasini 

 

 

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Souvenir by Eugeni Quitllet
Souvenir by Eugeni Quitllet
Hevea Partition by Victoria Azadinho Bocconi
Hevea Partition by Victoria Azadinho Bocconi
Babila Twist by Odo Fioravanti
Babila Twist by Odo Fioravanti
Blume System by Sebastian Herkner
Blume System by Sebastian Herkner
Héra Lounge by Patrick Jouin
Héra Lounge by Patrick Jouin
Lamorisse by CMP Design
Lamorisse by CMP Design
Panarea barstool by CMP design
Panarea barstool by CMP design
Jeff by Patrick Norguet
Jeff by Patrick Norguet
Nolita sofa by CMP Design
Nolita sofa by CMP Design
Reva Cocoon by Patrick Jouin
Reva Cocoon by Patrick Jouin
Arki sofa by Pedrali R&D
Arki sofa by Pedrali R&D

project info:

 

brand: Pedrali

products: Reva Cocoon; Lamorisse; Jeff; Blume System; Souvenir; Babila Twist; Héra Lounge; Nolita sofa; Hevea; Arki sofa; Panarea barstool

designers: CMP design; Patrick Jouin; Eugeni Quitllet; Odo Fioravanti; Patrick Norguet; Sebastian Herkner; Victoria Azadinho Bocconi; Pedrali R&D; Basaglia Rota Nodari

CALVI BRAMBILLA (8)

EUGENI QUITLLET (23)

MILAN DESIGN WEEK 2022 (74)

ODO FIORAVANTI (15)

PATRICK JOUIN (16)

PATRICK NORGUET (20)

PEDRALI (20)

SEBASTIAN HERKNER (21)

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