pedrali debuts new furniture collections in a surreal palace of wonders
 

pedrali debuts new furniture collections in a surreal palace of wonders

at salone del mobile 2019, pedrali welcomes fair-goers into a palace of wonders where 10 new collections each furnish a dedicated contemporary interior. created by milanese architectural studio calvi brambilla, the stand forms multiple public, office and residential settings to showcase the brand’s latest furniture pieces. the designs represent their 100% made in italy philosophy, highlighting the collaborations with local designers as well as their use of pure materials.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘buddy’ collection by busetti garuti redaelli in a living room setting
all images courtesy of pedrali
(main image: the ‘folk’ collection by CMP design)

 

 

pedrali’s calvi brambilla-designed stand positions a sequence of rooms around an impressive and welcoming central courtyard. the interiors include a hotel restaurant, urban restaurant, living area, library, dining room, bistro, terrace, office, and a meeting room. each one shares the same graphic style, where a surreal image is disrupted by an all-white background. this change of composition ensures the visitors’ focus is highlighted towards the products.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘héra’ armchair by patrick jouin furnishes a sophisticated restaurant

 

 

as a palace of wonders itself, the stand pays homage to the wonders presented by pedrali. as visitors enter, they walk past a new aluminum version of the ‘soul’ chair by eugeni quitllet, which was first shown in 2018. the original bent wood has now been made for the outdoors with a curved aluminum tube instead. further along, in a parisan-inspired dining room, the armchair sits by the side of the ‘babila’ table and the ‘tamara’ suspension lamp collection designed by basaglia rota nodari, which celebrates the 10 year of the brand’s lighting collections.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘folk’ collection by CMP design in a library setting

 

 

in a modern co-working space, the interior focuses on the ‘temps’ executive chair by jorge pensi design studio alongside the brand new ‘arki-table adjustable’. the metal design is adjustable to provide a worktop suited to all heights, from sitting down to standing.

pedrali debuts new furniture collections in a surreal palace of wonders
‘remind pixel’ armchair by eugeni quitllet decorates an outdoor bistro

 

 

the ‘buddy’ collection by busetti garuti redaelli has also been expanded. in a living room setting, the original soft chair is accompanied by a comfortable two- and three-seater sofa. its friendly, reassuring design is created through a combination of four different densities of polyurethane foam supported by elastic belts.

pedrali debuts new furniture collections in a surreal palace of wonders
the outdoor ‘soul’ chair by eugeni quitllet

 

 

conceived for sophisticated restaurants, the ‘héra’ armchair by patrick jouin is elegant yet minimal. its design embodies lightness whilst also comfort and cosiness. the natural raw wood structure is preserved to distinguish an extremely refined and highly fluid form.

pedrali debuts new furniture collections in a surreal palace of wonders
the new ‘arki’ table by jorge pensi design studio

 

 

on a modern mediterranean terrace with a terracotta floor that overlooks a fading sunset on the horizon, CMP design’s ‘tribeca‘ collection has been extended. the original chair is now accompanied by two new lounge seating designs – an armchair and a two-seater sofa. like patio chairs from the 1960s, the ‘tribeca’ additions continue their distinctive aesthetic made from steel and woven material.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘buddy’ collection by busetti garuti redaelli

 

 

CMP design also returns in a split-level setting for their ‘jamaica’ collection. the designs, and also the stand’s room, were inspired by the namesake bar in milan’s via brera, which has become a focal point for intellectuals and artists. the chair is an expression of modernist design but, at the same time, reinterprets forms from the past. from its straight metal structure to its thinly curved wood back, the design unites different materials, even upholstery as one option.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘héra’ armchair by patrick jouin

 

 

as the second space dedicated to office furniture, the meeting room is decorated with walnut wood and 1970s styled windows. the new ‘elinor’ table by claudio bellini dominates the space. its soft, curving silhouette echoes the design of the similarly named executive chair, which debuted at orgatec 2018. its leather-covered base is formed of two molded elements whilst it is modular to allow a large variety of arrangements.pedrali debuts new furniture collections in a surreal palace of wonders
the full ‘tribeca’ collection by CMP design

 

 

the collaboration with italian design duo CMP design continues in a library setting. the new ‘folk’ collection of seats enhance a warm structure of ash. its soft, simple lines create a focus on the seat form that can be upholstered in different options, one of which sees an innovative mix of rattan and nylon used.

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘jamaica’ collection by CMP design

 

 

the final setting recreates an outdoor bistro. in front of floor-to-ceiling windows, eugeni quitllet’s ‘remind’ armchair echoes the soft, rounded curves of wooden chairs from the late 19th century. with the original released in 2018, pedrali introduces a special version where owners can decorate and customize the backrest with colored pixels. the bistro setting is complete with the organic yet elegantly formed ‘elliot table’ by patrick jouin.

pedrali debuts new furniture collections in a surreal palace of wonders
the new ‘elinor’ table by claudio bellini

 

pedrali debuts new furniture collections in a surreal palace of wonders
‘remind pixel’, a special version of the ‘remind’ armchair by eugeni quitllet

 

pedrali debuts new furniture collections in a surreal palace of wonders
the ‘tamara’ suspension lamp collection by basaglia rota nodari

 

 

 

 

product info:

 

brand: pedrali

stand: #pedralipalaceofwonders

stand designer: calvi brambilla

new collections: tamara, soul outdoor, arki, buddy sofa, héra, tribeca, jamaica, elinor, folk, remind pixel

collection designers: basaglia rota nodari, eugeni quitllet, jorge pensi design studio, busetti garuti redaelli, patrick jouin, CMP design, claudio bellini

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