pelonio presents showroom furniture collection for spanish shoe label
pelonio presents showroom furniture collection for spanish shoe label pelonio presents showroom furniture collection for spanish shoe label
jan 05, 2016

pelonio presents showroom furniture collection for spanish shoe label

pelonio presents showroom furniture collection for spanish shoe label mustang
(above) high and low benches, shelf and low table
all images © yuichi kimura




madrid-based agency pelonio has designed a showroom furniture collection for mustang, a women’s shoes and accessories shop. shelves, trays, benches, hangers and a table whose clean, graphic design underlines the trend-oriented philosophy of the label. the brand is an advocate of the quality that commands the ‘made in spain’ tag since the early sixties, when its founder, pascual ros aguilar, built his first shoe factory in elche, alicante. nowadays, ‘mustang’ is one of the key manufacturers of trend-oriented shoes and accessories, with a clear focus on natural materials, aimed towards urban young women from around the world.

pelonio showroom furniture designboom
a playful granite tray is placed on a low beech bench




with this in mind, cito ballesta and marta ayala, from the pelonio design team, came up with a range of pieces that play with shapes (basic geometry) and materials (granite, glass, steel) usually associated to city life, downplayed by the warmth of solid beech planks. subtle but noticeable pink highlights add to the playfulness of the fashion pieces. just as the ‘mustang’ product is crafted in spain, this furniture collection has been made by skilled wood and metal artisans in madrid.

pelonio showroom furniture designboom
the design is simple yet dramatic




‘the major challenge of this project was to show as much product as possible in a clean way, and in a limited space’, says ayala. the set is formed by benches with two levels, a low table, light benches, and hangers especially designed to showcase bags. a couple of granite and mirrored trays can be added freely to the former three pieces, creating different possibilities for displaying. when put together, the elements play with different heights that guarantee a dynamic showcase of the shoes and accessories, whose soft and ergonomic nature stands out when laying on very sleek, or raw, surfaces.

pelonio showroom furniture designboom
these wooden hangers were specially designed for showcasing bags

pelonio showroom furniture designboom
the shelves are airy structures made with beech tubes

pelonio showroom furniture designboom
solid structures are mixed with lighter elements allowing for a flexible showcase of shoes and accessories

pelonio showroom furniture designboom
touches of pink underline the playfulness inherent to the young fashion brand

pelonio showroom furniture designboom
the Mustang shoes blend seamlessly with the showroom furniture

pelonio showroom furniture designboom
the complete furniture set designed for the mustang showroom

pelonio showroom furniture designboom
the granite surfaces contrast with the delicate pink highlights

pelonio showroom furniture designboom
every piece is hand-finished by local artisans in madrid

pelonio showroom furniture designboom
the basic shapes are neutral enough to accommodate the changing style of each season



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: juliana neira | designboom

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