pepsi co: social vending system pepsi co: social vending system
may 02, 2011

pepsi co: social vending system

the ‘social vending machine’ by pepsi co

debuting a prototype at the national automatic merchandising association’s oneshow, pepsi co has created ‘social vending system’, a network of interactive vending machines that let users purchase beverage gifts for friends and strangers, complete with personalized video message.

the menu of the touchscreen system offers three options: ‘buy a drink’, ‘gift a drink’, or ‘connect with pepsi refresh’, which links users to the company’s ‘pepsi refresh project‘ social action grant funding program.

the ‘gift a drink’ section lets users buy a beverage for a friend, who is informed of the gift via text message and given a system code to redeem at any ‘social vending machine’. the gift can also be personalized with a short video message recorded at the machine, which the recipient can view when he redeems the code. pepsi co assures that e-mail addresses and phone numbers are not stored.

‘random acts of refreshment’ lets users purchase a drink and optional message, to be available to a stranger at a social vending machine in a particular city. pepsi co suggests: ‘a consumer could send a symbol of encouragement to someone in a city that has experienced challenging weather, or a congratulatory beverage to a student at a university that just won a championship.’


video overview of the features of the ‘social vending machine’

the machines offer consumers additional functionality relative to standard vending machines, such as the ability to see nutritional information about each item prior to purchase.

on the operational side, the networked system allows owners of the vending machines to better manage inventory levels and schedule deliveries, as well as remotely change messages and media content on the devices.

screenshot from the vending machine, illustrating nutritional information for a product

users can purchase beverage gifts for their friends, who will be sent a special code by text message, redeemable at any ‘social vending machine’

via crave

  • BULLSH*T

    COCA-COLA says:
  • this is identical to the interface Metadesign created for Coca Cola years ago – original NOT:
    http://www.fastcompany.com/blog/zachary-wilson/and-how/coca-cola-gives-ten-times-choices-freestyle

    yojic says:
  • so much money so little to give
    then buy ME buy ME

    arshlog says:
  • @yojic, having experienced the Coca Cola machine, this really is a completely different experience. Coca Cola’s machine simply lets you choose what you want in your glass and sends data back to Coca Cola. Where as this vending machine branches into a whole new world with social networking, reading nutrition labels and so fourth. Do I think its a good idea – eh, not sure. I think Coca Cola’s idea is much more useful and worthwhile. Maybe Pepsi’s machine isn’t the first touch screen soda machine but it is original for the way they are exploring social networking.

    chicreative says:
  • does your flavoured corn syrup purchase really need to be connected to a network?

    Luddite says:
  • Intellectual and energetic waste beyond words. I am awaiting the social media dildo.
    bla, bla… “06:00 AM, I just successfully pleasured Mary K. for the first ime today …” f-share–100, like…bla, bla
    And a nice new way to harvest consumer information, track their whereabouts, get phone numbers of the whole worlds … a billion dollar commodity.

    tnt says:
  • for a vending machine, i’m not sure that this is speedy enough to use, even if you are ‘gifting’ people your pepsi.

    pn says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

design news