pepsi / coke bottle pepsi / coke bottle
may 30, 2010

pepsi / coke bottle

‘pepsi / coke bottle’ maker unknown

box vox recently ran a couple of articles that explored the historical divide in the cola market, one of the examples they used to illustrate them was this hybrid pepsi / coke bottle.

little is known about the design – what it was for or who made it but the current owner, andy beach suspects that the design which he bought on ebay is a salesman’s sample.

‘and/or’ by jonathan horowitz

whatever the reasons for its existence – it provides a nice accompaniment to the work of jonathan horowitz which box vox also discuss.

‘coke and/or pepsi machine’ by jonathan horowitz

horowitz’s work and the pepsi / coke bottle both highlight the ‘illusions of choice’ that brands represent and what such choices signify about the people who make them. as a metaphor, ‘packaging’ is frequently invoked in political discourse. usually in a negative way e.g., ‘same product, new packaging.’ still it’s surprising how prevalent a metaphor coke and pepsi have become, for america’s two-party political system.  read more

design-aerobics ‘food’ and ‘revisiting history’ courses (june 8th – august 8th) are now open for enrolment!

examining the origins of today’s most common / popular design objects and asking how we can improve them or how they have been re-interpreted. more

from its packaging to the surroundings in which it’s consumed and everything in between.  this course gives you a good taste of design in the food sector. more

see how to enroll

  • haha it’s a poke- bottle

    egil A. T. Brøns says:
  • never could taste the difference.

    Dr. Design says:
  • people have too many softdrink

    john says:
  • the depressing fact is i can tell the slight difference. i suppose im just another natural born consumer sucking on the teet of a capitalist society
    i like this idea tho

    fraser says:

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