pepsi introduces new shape for bottle after 16 years

pepsi introduces new shape for bottle after 16 yearsimage courtesy AP

NEWS: pepsi has introduced a new shape for its 20-ounce bottle for the first time in 16 years. the new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. the singleserve bottles, which are widely sold in coolers at drugstores and other retailers, will begin hitting shelves in april. over the years, small changes have been made to its design, such as making the surface easier to grip and shortening the neck of the bottle.

previous pepsi bottle variation