peter marigold for oyuna at london design festival
 
peter marigold for oyuna at london design festival peter marigold for oyuna at london design festival
sep 23, 2012

peter marigold for oyuna at london design festival

peter marigold for oyuna at london design festival image © joakim blockstrom

 

 

 

as part of the 2012 london design festival and in celebration of cashmere brand oyuna‘s 10 year anniversary, the fabric company has collaborated with london-based furniture designer peter marigold to create a symbolic installation – one that reinterprets the traditional mongolian ‘ger’ tent-house while also capturing oyuna’s nomadic roots. director and designer of oyuna, oyuna tserendorj, worked with marigold to conceive a structure that redefines the concept of indoor and outdoor spaces – built from blackened raw steel, and dark cast wooden surfaces, the delicate installation offers a compelling setting for the distinctive oyuna cashmere shawls, throws and clothing. the conceptual metal display system references the mongolian landscape and ‘ger’ tent – symbolizing the ‘wanderer’ principles of beauty, purity and versatility inherent in oyuna’s latest collection. marigold and tserendorj placed particular emphasis on choice of the skeletal steel material of the design – presenting a subtle contrast to the light weight and airy fabrics. the special installation is hosted by gallery libby sellers.

the installation provides a distinctive backdrop to the oyuna products image © joakim blockstrom

 

 

marigold says of the work:

‘we did not want to make something that was too dominant and would overpower the delicacy of cashmere.‘

image © joakim blockstrom

 

 

 

tserendorj reflects on marigold’s interpretation of her brand:

‘our cashmere comes from plains where nomads live in gers, so it feels great to display our collection in a reinterpreted version, almost as though it were ‘returning home’. a mongolian ger is one of the best places to sleep – while star-gazing and smelling nature’s pristine scents – peter’s installation holds its traditional values of ease, adaptability and lightness without compromising on beauty‘.

the installation is built from blackened raw steel, and dark cast wooden surfaces image © joakim blockstrom

 

 

 

the installation is on display at brompton design district; 4 cromwell place, london until the 23rd of september, 2012.

the structure references the traditional mongolian ‘ger’ tent-house image © joakim blockstrom

 

the oyuna products capture the mongolian nomadic spirit image © joakim blockstrom

 

image © joakim blockstrom

 


a behind the scenes the video on the collaboration

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