peter marigold for oyuna at london design festival

peter marigold for oyuna at london design festival image © joakim blockstrom

as part of the 2012 london design festival and in celebration of cashmere brand oyuna‘s 10 year anniversary, the fabric company has collaborated with london-based furniture designer peter marigold to create a symbolic installation – one that reinterprets the traditional mongolian ‘ger’ tent-house while also capturing oyuna’s nomadic roots. director and designer of oyuna, oyuna tserendorj, worked with marigold to conceive a structure that redefines the concept of indoor and outdoor spaces – built from blackened raw steel, and dark cast wooden surfaces, the delicate installation offers a compelling setting for the distinctive oyuna cashmere shawls, throws and clothing. the conceptual metal display system references the mongolian landscape and ‘ger’ tent – symbolizing the ‘wanderer’ principles of beauty, purity and versatility inherent in oyuna’s latest collection. marigold and tserendorj placed particular emphasis on choice of the skeletal steel material of the design – presenting a subtle contrast to the light weight and airy fabrics. the special installation is hosted by gallery libby sellers.

the installation provides a distinctive backdrop to the oyuna products image © joakim blockstrom

marigold says of the work:

‘we did not want to make something that was too dominant and would overpower the delicacy of cashmere.‘

image © joakim blockstrom

tserendorj reflects on marigold’s interpretation of her brand:

‘our cashmere comes from plains where nomads live in gers, so it feels great to display our collection in a reinterpreted version, almost as though it were ‘returning home’. a mongolian ger is one of the best places to sleep – while star-gazing and smelling nature’s pristine scents – peter’s installation holds its traditional values of ease, adaptability and lightness without compromising on beauty‘.

the installation is built from blackened raw steel, and dark cast wooden surfaces image © joakim blockstrom