peter marigold for oyuna at london design festival
peter marigold for oyuna at london design festival peter marigold for oyuna at london design festival
sep 23, 2012

peter marigold for oyuna at london design festival

peter marigold for oyuna at london design festival image © joakim blockstrom




as part of the 2012 london design festival and in celebration of cashmere brand oyuna‘s 10 year anniversary, the fabric company has collaborated with london-based furniture designer peter marigold to create a symbolic installation – one that reinterprets the traditional mongolian ‘ger’ tent-house while also capturing oyuna’s nomadic roots. director and designer of oyuna, oyuna tserendorj, worked with marigold to conceive a structure that redefines the concept of indoor and outdoor spaces – built from blackened raw steel, and dark cast wooden surfaces, the delicate installation offers a compelling setting for the distinctive oyuna cashmere shawls, throws and clothing. the conceptual metal display system references the mongolian landscape and ‘ger’ tent – symbolizing the ‘wanderer’ principles of beauty, purity and versatility inherent in oyuna’s latest collection. marigold and tserendorj placed particular emphasis on choice of the skeletal steel material of the design – presenting a subtle contrast to the light weight and airy fabrics. the special installation is hosted by gallery libby sellers.

the installation provides a distinctive backdrop to the oyuna products image © joakim blockstrom



marigold says of the work:

‘we did not want to make something that was too dominant and would overpower the delicacy of cashmere.‘

image © joakim blockstrom




tserendorj reflects on marigold’s interpretation of her brand:

‘our cashmere comes from plains where nomads live in gers, so it feels great to display our collection in a reinterpreted version, almost as though it were ‘returning home’. a mongolian ger is one of the best places to sleep – while star-gazing and smelling nature’s pristine scents – peter’s installation holds its traditional values of ease, adaptability and lightness without compromising on beauty‘.

the installation is built from blackened raw steel, and dark cast wooden surfaces image © joakim blockstrom




the installation is on display at brompton design district; 4 cromwell place, london until the 23rd of september, 2012.

the structure references the traditional mongolian ‘ger’ tent-house image © joakim blockstrom


the oyuna products capture the mongolian nomadic spirit image © joakim blockstrom


image © joakim blockstrom


a behind the scenes the video on the collaboration

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    492,217 subscribers
    - see sample
    - see sample