pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobile

pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobile

in a joint participation as design holding, flos, B&B italia, and louis poulsen introduce visitors of the salone del mobile to a mix of their latest collections and masterpieces through an all-encompassing booth designed by calvi brambilla. resembling a life-size pinball game, the stand incorporates a graphic corridor where all three companies’ most iconic products and collaborative designers are depicted, after which splits in three distinctive areas.

all images © designboom

product images courtesy of flos



located in the new S.project pavilion, the cross-cutting booth is conceived by calvi brambilla – who also designed the award-winning stand of flos in 2017 – to reflect the philosophy of the recently created group, design holding. putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products. designers such as achille castiglioni, ronan and erwan bouroullec, gaetano pesce, nendo, and patricia urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.

pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobilethe interactive wall has been designed by studio dotdotdot



past the life-size pinball corridor, the booth splits in three separate areas, where the companies showcase their individual pieces. in its own area, flos has launched the re-edition of one of its cult designs from the sixties,the chiara lamp by mario bellini, on the occasion of its 50th anniversary. additionally, it presents innovative designs and original lighting systems created by michael anastassiades, ronan and erwan bouroullec, antonio citterio, formafantasma, piero lissoni, nendo, philippe starck and patricia urquiola.


pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobileparts of the wall light up similar to an actual pinball game

different lamps light up around louis poulsen

ronan and erwan bouroullec are depicted next to achille and pier giacomo castiglioni’s snoopy lamp

pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobilenendo is depicted with his 2018 gaku design for flos

michael anastassiades ‘coordinates’ for flos

the piece can be arranged in different combinations

‘my circuit’ by anastassiades is also presented at the standthe decorative lighting track system features individual curved and linear sections that allow for endless configurations

ronan and erwan bouroullec’s ‘belt’ lighting system

all the elements are uniformly made of leather belts

formafantasma’s ‘wireline’ uses the power cable as one of the main design features of the piece 

the lamp can be installed as a single piece, or repeated to obtain elaborate visual compositions

the cable has been flattened to resemble a belt made of rubber and hanging from the ceilingpinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobile‘flauta’ by patricia urquiola references the pure shapes of organs and flutes

spotlights stand out thanks to a small circular reflector that captures and reverberates the light emitted

piero lissoni’s ‘atom’ is attached to the smallest professional track on the market for a surface installation the chiara lamp by mario bellini is relaunched on the occasion of its 50th anniversarynendo’s piece combines a thin frame and an illuminated sphere

pinball corridor introduces visitors to flos' iconic designs and new pieces at salone del mobileheco is an outdoor lighting collection in two different configurations

an intentional bending of the metal structure makes the frame appear to sink under the illuminated sphere



project info:


booth designer: calvi brambilla

company: flos, B&B italia, louis poulsen (design holding)

interaction designer: studio dotdotdot

location: salone internazionale del mobile, S.project pavilion, hall 24 – stand C01 C21 E02 E20

duration: 9-14 april 2019, opening times: tue 9 to sun 14h. 9:30 –18:30

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