in a joint participation as design holding, flos, B&B italia, and louis poulsen introduce visitors of the salone del mobile to a mix of their latest collections and masterpieces through an all-encompassing booth designed by calvi brambilla. resembling a life-size pinball game, the stand incorporates a graphic corridor where all three companies’ most iconic products and collaborative designers are depicted, after which splits in three distinctive areas.
all images © designboom
product images courtesy of flos
located in the new S.project pavilion, the cross-cutting booth is conceived by calvi brambilla – who also designed the award-winning stand of flos in 2017 – to reflect the philosophy of the recently created group, design holding. putting on stage the common narration of the three strong individual identities of flos, B&B italia, and louis poulsen, the stand incorporates the companies’ connection to history by visually relating iconic pieces with contemporary products. designers such as achille castiglioni, ronan and erwan bouroullec, gaetano pesce, nendo, and patricia urquiola are depicted on the walls, which light up in several parts, resembling an actual pinball game while telling the stories of the three companies.
the interactive wall has been designed by studio dotdotdot
past the life-size pinball corridor, the booth splits in three separate areas, where the companies showcase their individual pieces. in its own area, flos has launched the re-edition of one of its cult designs from the sixties,the chiara lamp by mario bellini, on the occasion of its 50th anniversary. additionally, it presents innovative designs and original lighting systems created by michael anastassiades, ronan and erwan bouroullec, antonio citterio, formafantasma, piero lissoni, nendo, philippe starck and patricia urquiola.
parts of the wall light up similar to an actual pinball game
different lamps light up around louis poulsen
ronan and erwan bouroullec are depicted next to achille and pier giacomo castiglioni’s snoopy lamp
nendo is depicted with his 2018 gaku design for flos
michael anastassiades ‘coordinates’ for flos
the piece can be arranged in different combinations
‘my circuit’ by anastassiades is also presented at the standthe decorative lighting track system features individual curved and linear sections that allow for endless configurations
ronan and erwan bouroullec’s ‘belt’ lighting system
all the elements are uniformly made of leather belts
formafantasma’s ‘wireline’ uses the power cable as one of the main design features of the piece
the lamp can be installed as a single piece, or repeated to obtain elaborate visual compositions
the cable has been flattened to resemble a belt made of rubber and hanging from the ceiling‘flauta’ by patricia urquiola references the pure shapes of organs and flutes
spotlights stand out thanks to a small circular reflector that captures and reverberates the light emitted
piero lissoni’s ‘atom’ is attached to the smallest professional track on the market for a surface installation the chiara lamp by mario bellini is relaunched on the occasion of its 50th anniversarynendo’s piece combines a thin frame and an illuminated sphere
heco is an outdoor lighting collection in two different configurations
an intentional bending of the metal structure makes the frame appear to sink under the illuminated sphere
booth designer: calvi brambilla
interaction designer: studio dotdotdot
location: salone internazionale del mobile, S.project pavilion, hall 24 – stand C01 C21 E02 E20
duration: 9-14 april 2019, opening times: tue 9 to sun 14h. 9:30 –18:30
flos (20 articles)
lighting design (249 articles)
milan design week 2019 (107 articles)
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