bury yourself this summer in this pink coffin pool float

remember last summer when your instagram feed was full of giant swan pool floats? well, brace yourself as this year brings a new addition to the pool toy family — a millennial pink coffin float. created by pom pom floats — a collaboration between designers andrew greenbaum and ian felton — the pink coffin has been designed with humor in mind, resulting in a functional art piece for your outdoor pool area.

the pom pom floats project started three years ago when greenbaum and felton defined their work using four words: fun, nonchalant, satirical, and strange. once they found a manufacturer that could bring the pink coffin float to life, they decided to pull the trigger and created a successful expectation campaign on social media with a prototype. now that the whole world is aware of their product and eager to put their hands on one, they have launched today a kickstarter campaign.

hurry up and pledge US$120 to get one full-size inflatable pink coffin. feeling generous? for US$399 you can get the limited edition clear or gold colorway. feeling antisocial? don’t worry, just close the lid and forget about everything else.