pinkeye designstudio defines the identity of manhattn's burgers
 
pinkeye designstudio defines the identity of manhattn's burgers
nov 19, 2014

pinkeye designstudio defines the identity of manhattn's burgers

pinkeye design studio defines the identity of manhattn’s burgers
all images courtesy of pinkeye designstudio

 

 

 

manhattn’s‘ is a delicious hamburger restaurant bringing the taste of new york to brussels. the establishment didn’t only need to transfer cuisine across the world, but also an appearance that captures the heart of the city. fulfilling this need for a complete visual identity, including graphics, packaging, and interior design, the owners approached the award winning studio of pinkeye.

pinkeye manhattns burgers identity brussels belgium
lowing towards the kitchen from the dining area

pinkeye manhattns burgers identity brussels belgium
comic book graphics paint the walls

 

 

 

the creative agency found the basis of their approach in the streets of the american metropolis. the rigid, pragmatic typography of the brick accent wall refers to antique price signs from the NY meatpacking district, with taxi yellow as a leading color. the wrapping paper pays homage to ‘brown bags’ and adds a handmade touch. in order to underline the high quality of manhattn’s ingredients, playful label illustrations were added to the menus, napkins, and doorways in an appearance bordering comics and tattoo style.

pinkeye manhattns burgers identity brussels belgium
handcut fries icon 

pinkeye manhattns burgers identity brussels belgium
grasfed beef icon

pinkeye manhattns burgers identity brussels belgium
olive oil buns icon

pinkeye manhattns burgers identity brussels belgium
burger packaging

pinkeye manhattns burgers identity brussels belgium
all of the graphics and illustrations on various manhattn’s products

pinkeye manhattns burgers identity brussels belgium

pinkeye manhattns burgers identity brussels belgium

pinkeye manhattns burgers identity brussels belgium
typography on the wall refers to the NY meatpacking district

pinkeye manhattns burgers identity brussels belgium
the order station

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
505,910 subscribers
- see sample
- see sample
designboom magazine