electric tortilla chip guitar is both playable and edible
all images courtesy of moe’s southwest grill




in promotion of their upcoming free queso day coined ‘quesopalooza’, popular american food chain moe’s southwest grill has created a short spot that sees a giant tortilla chip become a playable electric guitar.we started talking about how cool it would be to create an actual guitar out of chips,’ moe’s creative director brandon friedman tells adweek. ‘then we said, what if it could actually play? and finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.’



chip guitars rock!
video courtesy of moe’s southwest grill




atlanta props was asked to build a real chip instrument using ordinary dough, attaching working guitar parts to the crunchy, triangular shape. after strumming the strings and playing a short tune, the ‘musician’ (actually one of the expert prop builders) executes a perfect rockstar move and smashes the instrument onto his amplifier, exploding the chip pieces into a scattered shower of tiny tortilla bites.

the guitar builder adds the finishing details to the tortilla guitar

sanding down the surface of the giant chip

the chip guitar has been cleverly crafted using ordinary dough

the electric cord plugs into the base of the chip and amplifies sound through a speaker

playing the electric tortilla chip guitar in the garage