italian fashion house prada has teamed up with galeries lafayette paris haussmann, the historic department store, to create ‘hyper leaves’ — a project that comprises two pop up retail displays. on view from now until february 10, 2020, the installations — dedicated to the women’s and men’s SS20 collections — are joined by 15 original window displays as part of a special set-up inspired by the theme: ‘wild nature’. the project coincides with the spring edition of maison et objet in the french capital.
all images courtesy of prada
with a total retail area of approximately 77 square meters, the women’s pop up features a ‘forest pavilion’ constructed with green painted metal mesh and neon lights on a green carpet floor. elsewhere, the men’s space is defined by a giant baobab tree made from painted metal mesh and neon lights, and enriched by three prada triangle logos. big leaf displays and tables, a nature-inspired backlit wall, hanging clothes platforms, and green flooring complete the setting.
combining reality and imagination, the concept for the window displays includes several backlit wallpapers as background showing different nature landscapes — woods and macro leaves such as alocasia, monstera, fig, or fern –– enriched by big neon prada triangle logos in green or yellow. hyper leaves used as product displays and floors in contrasting colors — green, yellow, orange and pink — complete the ambience.
meanwhile, for the 2020 fall/winter prada menswear show in milan, AMO — OMA’s research and design studio — transformed the grand hall of the deposito, the multifunctional venue for performances that is part of the fondazione prada complex, into a set of imaginary piazzas. see the project on designboom here.
architecture in paris (122 articles)
prada (40 articles)
retail interiors (381 articles)
a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.
influenced by stanley kubrick’s 2001: a space odyssey and fashion icon twiggy, the collection blends maximalism, bold colors and couture shapes.