prada's 'hyper leaves' take over galeries lafayette's flagship store in paris
 

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

italian fashion house prada has teamed up with galeries lafayette paris haussmann, the historic department store, to create ‘hyper leaves’ — a project that comprises two pop up retail displays. on view from now until february 10, 2020, the installations — dedicated to the women’s and men’s SS20 collections — are joined by 15 original window displays as part of a special set-up inspired by the theme: ‘wild nature’. the project coincides with the spring edition of maison et objet in the french capital.

prada hyper leaves
all images courtesy of prada

 

 

with a total retail area of approximately 77 square meters, the women’s pop up features a ‘forest pavilion’ constructed with green painted metal mesh and neon lights on a green carpet floor. elsewhere, the men’s space is defined by a giant baobab tree made from painted metal mesh and neon lights, and enriched by three prada triangle logos. big leaf displays and tables, a nature-inspired backlit wall, hanging clothes platforms, and green flooring complete the setting.

prada hyper leaves

 

 

combining reality and imagination, the concept for the window displays includes several backlit wallpapers as background showing different nature landscapes — woods and macro leaves such as alocasia, monstera, fig, or fern –– enriched by big neon prada triangle logos in green or yellow. hyper leaves used as product displays and floors in contrasting colors — green, yellow, orange and pink — complete the ambience.

prada hyper leaves

 

 

meanwhile, for the 2020 fall/winter prada menswear show in milan, AMO — OMA’s research and design studio — transformed the grand hall of the deposito, the multifunctional venue for performances that is part of the fondazione prada complex, into a set of imaginary piazzas. see the project on designboom here.

prada hyper leaves

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

prada's 'hyper leaves' take over galeries lafayette's flagship store in paris

 

 

project info:

 

name: hyper leaves
location: galeries lafayette paris haussmann
design: prada

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