AMO adds a touch of psychedelic to prada show space with re-edition of 1960s inflatable stools by verner panton

prada has again collaborated with AMO for its men’s spring/summer 2019 show, establishing a set that is industrially elegant with a touch of psychedelic. located within the fashion house’s via fogazzaro space in milan, the exhibition space is treated as an architectural field divided into a series of squares labelled with geographic coordinates that define the positioning of the show’s guests. to complete the set, an exclusive re-edition of inflatable stools, first produced in the 1960s by renowned danish designer verpan panton, are perfectly placed within each square.

images courtesy of prada

the geometric pattern invading the room is a manifestation constructed by AMO to organize the show’s choreography. whilst several grids outline seating areas, four different trajectories are unoccupied for models to cross the room longitudinally, enforcing a strict serial layout.

made from a transparent plastic, the sea of inflatable cushions compliments the show floor space that is entirely covered with industrial sheets, rendering a psychedelic yet uncanny atmosphere. introduced in the early 1960s, the inflatable stool was one of the first pieces of furniture made from the material. the stool wears a unique verpan for prada inscription.

update 07/11/2018: prada‘s inflatable stool is now up for pre-order at the label’s website. the piece is also available from selected prada stores retailing for $850 USD but also comes with a carry case and an electric inflating machine.