prada private customizable glasses prada private customizable glasses
dec 10, 2010

prada private customizable glasses

‘pradaprivate’ glasses include movable arms that can be personalized with symbol-based inscriptions

italian fashion house prada presents the new ‘made in prada’ customizable glasses, ‘pradaprivate’. through this product, prada introduces a new engineering mechanism uniting the technical qualities of the eye wear design with modern and personal style. ‘pradaprivate’ glasses, which have a patent that is registered worldwide, include movable arms that can be personalized in multiple ways by plugging in two symbols, inserted in each arm of the frame. these can vary from the wearer’s initials to symbol-based inscriptions.

the engineered system is based on the idea of a longitudinal metal, one can substitute the detachable symbols on the arms of the glasses with others purchased at the same time as the glasses of afterwards.

symbol inserts include letters and icons such as hearts, stars and skulls…

the ‘pradaprivate’ glasses makes for a one-of-a-kind piece in three simple steps: 1. choose the color… 2. select your characters… 3. personalize!

it is just a matter of unscrewing and removing the arms of the frames and the plaque featuring the logo. subsequently, taking out the stopper and symbols allows them to be easily substituted by new ones such as hearts, letters, numbers, skulls and stars.

the frames will come in a choice of three colors: black, white or tortoiseshell. after choosing a color, individuals will be able to select symbols to replace those that are issued with the glasses, which all originally feature the letters ‘P’ and ‘R’. these symbol inserts will be available individually or as a set including the full range. the symbol inserts are available individually or as a set including the full range.

the idea behind this piece revolves around satisfying the demands of the customer, offering a personal service and guaranteeing a recognizable style, as a result of its vintage shape. the glasses are available at sunglasshut in the USA and prada boutiques in: milan, rome, venice, london, paris, new york, las vegas, hawaii, dusseldorf, aoyama, hong kong and shanghai.

  • wow exellent

    LN says:
  • I guess this is what you do if you don’t have access to stickers.

    Wes says:
  • come on, this stuff is for Guidos! It’s just like those belts that they sell with giant steel letters in the buckle that people buy to personalise. Generally the same people who also buy green neon lights for under their car.
    Queste tamarrate non le vorrei proprio vedere qui.

    Immer says:
  • For Guidos?? Guidos have green neon lights under their cars?? This glasses are a unique innovation in mass production glasses for Prada. Ur just mad u can’t afford them because u spent ur paycheck on rice nd beans

    SPICandSPAN says:
  • really stupid stuff

    jps says:
  • I can select the perfect four characters to describe this ‘customizable’ product.

    ttt says:

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