prada commits to using only recycled nylon by 2021
 

prada commits to using only recycled nylon by 2021

about 8 million tonnes of plastic enters the sea every year and we face a future with more plastic in the ocean than fish by 2050. a growing awareness around harmful ocean plastic has consumers demanding brands do more to protect our waters.

 

reflecting changing times and a shifting world, prada has launched a pioneering new project dubbed re-nylon that introduces a sustainable line of iconic prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®. created in partnership with textile yarn producer aquafil, ECONYL® nylon is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste. this new material can be recycled indefinitely, with no loss of quality.

 

 

re-nylon is prada’s bold move towards total sustainability, aiming for the ultimate goal of converting all prada virgin nylon into regenerated nylon ECONYL® by the end of 2021. this reflects the focus of the prada group on promoting a corporate culture that aspires to increasingly sustainable balances, incorporating into its daily work the idea of a return of value to society.

 

 

the prada re-nylon collection launches with six classic styles, both for men and women: the belt bag, the shoulder bag, a tote bag, a duffle and two prada backpacks. the entire range is produced from environmentally-friendly materials, bearing a unique interpretation of the prada triangular logo that emphasizes a bucking of the traditional, age-old linear supply chain into a cyclical one, focused on renewal.

 

 

underscoring the importance of awareness and responsibility, a percentage of proceeds from the sale of the prada re-nylon capsule will be donated to a project related to environmental sustainability. ‘I’m very excited to announce the launch of the prada re-nylon collection. our ultimate goal will be to convert all prada virgin nylon into re-nylon by the end of 2021,’ said lorenzo bertelli, prada group head of marketing and communication. ‘this project highlights our continued efforts towards promoting a responsible business. this collection will allow us to make our contribution and create products without using new resources.’

 

 

project info:

 

name: prada re-nylon

in partnership with: aquafil

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