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prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process

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prostoria’s collaborative design approach

 

Prostoria captivates the international market with its unique approach to design and manufacturing. Through their ‘Far More Than a Factory’ film, the Croatian furniture brand provides an intimate look into their comprehensive in-house production process, all carried out in its factory in Croatia. This self-contained production model allows Prostoria to maintain control over quality, fostering a culture of collaborative design and craftsmanship that sets the brand apart in the premium furniture industry.

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
Prostoria’s collaborative design and craftsmanship distinguish it in the premium furniture industry

all images courtesy of Prostoria

 

 

‘design starts as an experiment,’ says knezovic, ceo of prostoria

 

Since its inception in 2011, Prostoria has evolved from a local manufacturer into a globally recognized design-led company. Under the guidance of founder and CEO Tom Knezovic, the furniture manufacturer has established itself as a hub of creativity and technical excellence. Knezovic emphasizes the collaborative spirit of the company, where the engineers in the research and development department, along with designers, engage in an integrative approach to developing new designs. 

 

‘At Prostoria, each new design starts as an experiment that we really believe in,’ Knezovic shares. ‘Although we have 20 engineers in our R&D department as well as designers, we are all involved in the development. We all comment, discuss, listen, and lead. It’s this horizontal process we enjoy. Along the way we’ve faced many challenges but the journey has taught us lessons in change, growth and resilience.

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
Prostoria creates classic and luxurious pieces, underscoring its dedication to a research-based production process and its passion for comfort

 

 

comfort brought to life

 

The essence of Prostoria’s philosophy is vividly captured in the ‘Far More Than a Factory’ video, which illustrates the brand’s pursuit of comfort. Every product is a testament to the company’s dedication to refining both function and form, resulting in products that feel like comfort brought to life. By creating and manufacturing 100% of its designs in its Croatian factory, Prostoria sets itself apart in the international premium furniture market. The film highlights their holistic approach, exploring various materials and technologies, and showcasing the team’s problem-solving mindset and craftsmanship.

 

Prostoria’s on-site research and development department allows for real-time challenge resolution, immediate adjustments, and even project restarts if needed. This synergy between design and production ensures that each piece of furniture is not only aesthetically pleasing but also functionally superior. 

 

‘What makes good design possible at Prostoria is our collaborative spirit, gritty determination, and love of craftsmanship,’ highlights Knezovic.

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
the furniture manufacturer has established itself as a hub of creativity

 

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
Prostoria’s whole team is involved in the furniture development

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
the company’s craftsmen and designers continually strive for inventive solutions

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
the close synergy between design and production ensures that each piece is aesthetically pleasing and functionally superior

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
every furniture piece embodies a commitment to comfort and quality

prostoria-store-chicago-designboom-fullwidth01

the on-site research and development department allows the team to address challenges in real-time

prostoria’s ‘far more than a factory’ film reveals the brand's in-house production process
Postoria’s furniture feels like comfort brought to life

 

 

project info: 

company: Prostoria | @prostoria

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