puma new shoe box by yves behar / fuse project puma new shoe box by yves behar / fuse project
apr 14, 2010

puma new shoe box by yves behar / fuse project

yves behar / fuse project and sport-fashion brand puma have collaborated on ‘bye bye shoebox, hello clever little bag’, a project which rethinks the idea of the shoe box – how to fold, ship and reduce their environmental impact. the conclusion? to get rid of the box altogether and replace it with a ‘clever little bag’.

the structure of the packing is a cardboard sheet and a bag, reducing the standard amount of cardboard used for a standard shoe box by 65%. the new design solution has no laminated printing or tissue paper, and takes up less space and weighs less in shipping,completely replacing the plastic retail bag. the recyclable bag is non-woven, which means there is less work and waste in its production, with stitching completed through heat.

  • Er….I hate to say it, but I think I can see a box…yup, pretty sure that’s a box there…definitely.

    Ghostieman says:
  • Please don’t embed autostarting videos with audio in pages like this – especially so far below the fold. It’s kinda rude.

    AHD says:
  • What does the fabric cost?

    megabitch says:
  • i agree with AHD…about the web ux design

    and…the best box is no box at all???!!!
    what??
    i don’t like this saying..it’s repeated on every product…although the box is good.

    but i like an old chinese saying —–the strongest swordman has a sword in his heart, but not his hand…

    siuwawa says:
  • don’t know about this. Still see a box.

    Dk says:
  • For marketing purposes they can call it a bag instead of a box. What really gets to me is that the marketing material speaks to less use of energy, water and trees. There is NO mention of what the bag is made out of or the amount of energy it takes to make it. I am very skeptical that this solution is environmentally better than the classic shoe box. And because the bag is made out of something other than the cardboard used inside, it probably was made in two locations making transportation an issue. Aside from the printing for both solutions, a cardboard box is a one stop shop.

    faf says:
  • There are a hell of a lot of bags out there.
    I have more than enough ‘free’ grocery bags.

    rcvs1 says:
  • another product to make upper middle class consumers feel better about spending more on wants and not needs……. yeah totally true …. great another “free” grocery bag” ..great they just hide the box in a bag………

    /// says:
  • it took them 21 months to think of a shoe bag??? im pretty sure that most high end shoe brands also add a bag when u buy a pair of shoes……… 21 months to think of something other then a box????? umm how about sell it with no box… and figure out a way to protect the shoes while being shipped to stores around the world .. most ppl dont even care for the box or anything other then the shoes…….

    wtf says:
  • wow- some serious bitterness re: the “box”. great suggestion from wtf – now if it were actually possible, i’m sure manufacturers would have done it long ago- saving themselves a boat-load of money on materials, shipping, and just possibly saving a few jobs in the meantime.

    waaaah says:
  • PUMA reduce your production numbers, make shoes more hard wearing and stop this whole industry of shoe-fetish/collection/hoarding! This would dramtically reduce your environmental footprint. As with any trend-based industry, if a company issued a handful of designs instead of the copius amounts of vairations and choices that so many retail companies produce these days, then this would make a large impact on resource use.

    kg says:
  • what happens when you want something bigger in it?
    also still uses cardboard..aka paper! 😐

    darcy says:
  • You guys don’t get the point do you. It is one of the best design I have seen in years. It does its work it is intended to do, and do so with much less material. It weights much less and therefore requires less energy to transport etc… Besides, it doesn’t look half bad. Do you get the point now you fools!

    npa says:
  • shoes go through a lot in normal use, why does transportation of shoes in an ” idle” state need so much.

    bharat says:
  • npa,

    Firstly everbody here has valid points.

    I think you’re the fool. “One of the best designs.”

    That’s the problem it’s another freakin design/product that will surely increase PUMAs sales and hence their increased use of resources which are much more harmful than paper pulp production (polymers, synthetic fabrics etc).

    Has anybody done any background on PUMAs labour conditions? I’d be very interested….

    kg says:
  • With all of the negative comments, I’m curious how many Nike employees are responding! 😉 Novelty always appeals to some more than others. And even attempts at eco-friendliness are a good thing.

    djo says:
  • 21 months!!!! and we still see a box!

    the architect says:
  • It’s cool..

    Kuming says:
  • I’m so happy to see so many sensible replies here. Yes, it is still a box. But more infuriating I am pretty sure this “solution” isn’t any better for the environment. In fact it may be worse. I would love to compare an LCA of this product with a regular shoe box.

    No I don’t work for Nike. I am just a concerned designer who happens to be an environmentalist.

    M says:
  • yeah now there’s a box AND a polyester bag,
    how does this even make any sense?

    m says:
  • I think it is important to remember that Puma’s first priority isn’t its environmental impact, it is selling shoes. And they are using this lip service to sustainability to do just that. Why else would they advertise that they had changed the box which is of very little consequence to the consumer. It’s stupid, and they are treating consumers as stupid which is offensive.

    a says:
  • ONE OF THE BIGGEST DESIGN JOKES I´VE SEEN…SO SILLY !

    TSTST says:
  • No presentation of new “clever little bag” which confuses consumers. Nice video, though.

    ugur says:
  • Diseñadores ambientalistas? Vaya!…multiplíquense!…Hagan unas zapatillas que se puedan doblar, calentar, mojar, durar, protegerte y además reciclables! …pero que no lastime animales, ni contamine… Entonces aplaudo.
    Por ahora diré que la caja tiene un diseño absolutamente fantástico…!

    Babilonia says:
  • In cheap shoe shops most shoes come by the bundle, wrapped in a big plastic bag and sold sans box. That’s surely the easiest and cheapest way to go. Ship the things in a big re-usable sack, charge people at the store who buy them to for a carrier bag and maybe we are talking. this is just propaganda.

    Reelist says:
  • Besides the sustainable issue this is a very clever design.
    Imagine the subway/rush hour with women wearing their Puma sneakers to work and their “stiletto heels/office shoes ” in a red Puma bag. What a walking advertisement!
    Bravo Yves Behar.

    Carole213 says:
  • yeah screw the bag and the box, just sell them without any packaging, much better i think.

    Leo says:
  • I agree with the leo dude. if you really want to get environmentally friendly, sell them not in a box, sell then in one of those biodegradable plastic bags that people currently use for food bins. They’re really cheap.

    I love that after 21 months, they came up with, instead of a box… a box and a bag. With more cardboard parts than you normally get because you normally don’t have the separator in the middle.

    And i reuse my shoe boxes, they’re filled with all kinds of randoms. And with this i wont be able to

    Geek says:
  • A few months ago I did a Life Cycle Analysis of a pair of shoes very similar to some Puma models. My results showed that 77% of the carbon footprint in shoes comes from the raw materials used in their fabrication (especially leather, rubber and cotton). Packaging represents less than 5% of that carbon footprint. Even if this design does reduce the carbon footprint of the packaging (which I doubt it does), Puma is clearly not tackling the real problem and is rather investing in diverging the user’s attention.
    Timberland also did a LCA on their shoes with results similar to mine (and no, I do not work for Timberland): [url=http://www.timberland.com/NYT/] timberland [/url]

    LCA says:

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