PUMA tricks packaging by everyone associates
PUMA tricks collection packaging by everyone
the battle to stand out on the world cup pitch this summer is fierce. PUMA set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots.
to launch the PUMA world cup 2014 tricks collection, everyone associates were asked to create limited edition presentation cases for each of their star players. the tricks collection are worn by PUMA players at the world cup in brazil including mario balotelli, cesc fàbregas, sergio agüero, marco reus,yaya touré, adam lallana.
to reflect the unique appearance of the boots and the energy of brazil, everyone associates created a vibrant hinged box that splits open vertically to present the pink and blue boots. using a combination of contrasting matt and gloss print finishes, the personalized outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 world cup stadiums.
a vibrant hinged box that splits open vertically to present the pink and blue boots.
PUMA set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots.
pink PUMA tricks evospeed boot
blue PUMA tricks evospeed boot – the packaging features the coordinates of the different world cup stadiums
FIFA world cup 2014 (34 articles)
packaging design (48 articles)
puma (7 articles)
shoe design (227 articles)
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