ragged edge designs the world’s most intimate martini bar inside a van

ragged edge designs the world’s most intimate martini bar inside a van
photo © marcus peel
all images courtesy of ragged edge

as part of an integrated campaign for grey goose vodka, the branding strategists of ragged edge have created what they are calling, ‘the world’s most intimate martini bar’. housing just two guests and a mixologist, the elegant automobile is designed to bring the company’s intrinsic story to life though a private liquor consultation where guests receive a bespoke cocktail tailored to their taste.

setting up the bar
photo © marcus peel

the london-based agency oversaw the restoration of the citroen H van, and the design of the fully functioning luxury bar. the outside communicates the history of grey goose through a window showcasing bread made from the same superior wheat used to create their signature vodka. a peephole on the reverse side enables the curious to get a glimpse of the secret programs inside. this interior has been fitted using a range fine materials: marbles, leathers, bronze, brushed metals, etched glass, and specially-designed lighting.

view through the main entry in the back
photo © marcus peel

looking through the peephole
photo © marcus peel

a mixologist concocting a drink
photo © ragged edge / jason bailey

the exterior is colored by grey goose’s signature blue
photo © ragged edge / jason bailey 

detail of the countertop
photo © marcus peel 

the emblem of the company
photo © ragged edge / jason bailey 

detail of the bumper
photo © ragged edge / jason bailey 

looking up at the windshield
photo © ragged edge / jason bailey 

the emblem of the company
photo © ragged edge / jason bailey 

the car at an event
photo © ragged edge / jason bailey 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.