reachin’ identity by karoshi
 
reachin’ identity by karoshi
oct 31, 2014

reachin’ identity by karoshi

 

 

karoshi have designed the identity for reachin’ – a fundraising event in aid of myeloma UK. reachin’ is hosted at the turner contemporary in margate and the new identity drew inspiration from the venue architecture by david chipperfield. myeloma UK’s primary orange features as a constant ‘hero color’ to reference the charity and is paired with a unique event palette. the identity has been applied to on and off-line marketing collateral, event graphics, projection animations and merchandise.

 

 

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various applications of the identity

 

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reachin’ logo

 

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business cards

 

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t-shirts

 

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flyers

 

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poster

 

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poster

 

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t-shirt and bag

 

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