reel elastic bike frame storage system by areum jeong reel elastic bike frame storage system by areum jeong
aug 01, 2013

reel elastic bike frame storage system by areum jeong

reel elastic bike frame storage system by areum jeong
all images courtesy areum jeong



developed in collaboration with yeongkeun jeong, san francisco-based designer areum jeong has devised a clever storage system that wraps around one’s bicycle frame with little more than two buckles. unlike existing bike accessories with one purpose, the multi-use addition can contain and transport goods such as sports equipment, groceries or the everyday essentials. entitled ‘reel’, the elastic contraption is organized via sticky rubber dividers, which ensures proper spacing for installation. the concept allows users to customize patterns and different wraps, each adapting to different frames and sizes.



custom wraps for different sized frames



installation detail



rubber sticky guides for accurate installation



rubber guide installation detail



buckles to secure the elastic storage volume



material testing



sketch models + scale prototyping the ‘reel’

  • now that is clever, although would be great if it was an off the shelf thing that you could just velcro strap on, looks complicated and time consuming to fit, also water, dirt and heavy objects would conspire to remove the rubber dots fairly quickly – if indeed you were happy about sticking those all over your bike.

    SJS says:
  • This lady would end up pedaling looking like she was ready to give birth. Put your ‘stuff’ out the back.


    JimCan says:
  • looks fun

    test says:
  • quick solutions … for special needs … a mind openner project … and for that : great !

    claudio ideiasplasticas martins says:
  • hey i’m doing it already with my old innertubes…

    Alberto says:

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