relja perunovic: billboard bench relja perunovic: billboard bench
jan 11, 2011

relja perunovic: billboard bench

‘billboard bench’, designed by relja perunović

‘billboard bench’ by serbian designer relja perunović gives new purpose to the ubiquity of urban advertising. a panel displaying ads and service announcements can be rotated downward in its frame to instantly transform the small billboard into public seating.

rendering of the bench in its upright, ‘billboard’ position

rendering of the bench in its lowered, seating position

while the backs of benches have long been used for advertising, ‘billboard bench’ inverts the standard structure by placing the ad on what becomes the underside of the seating. more than simply a new place to post material, the bench requires direct user interaction, offering an interesting marketing approach for advertisers.

when not in use, the bench automatically returns to its upright, ‘billboard’ position, but it can be easily lowered at any time to transform into a seat.

where multiple benches are placed, alternating the direction of the seat saves space and adds visual interest

in addition to its space-saving properties and modular design, the indoor/outdoor ‘billboard bench’ offers one particular advantage over normal seating: positioned vertically when not in use, the seat will generally remain dry even on rainy or snowy days.

although perunović’s models are rendered in metal and wood, the design can easily be adapted to a range of materials and dimensions.

concept images display a range of environments that would benefit from ‘billboard bench’, including public transportation stops, cruise ships, city streets, and galleries

  • we don’t need more advertising on the streets, design is for create a better life for people, so we don’t need more publicity to mess up our minds and thoughts

    andre castanheira says:
  • Why do you publish this ? really…

    Du says:
  • Maybe you two need woman? This is nice design, fresh ideas!

    Mario says:
  • Billboard bench has two major advantages, Billboard bench takes up little space in the interior and exterior, also the seat is dry after a rainy day. We all know that the standard bench awful wet after rain. Advertisements on billboard bench is another advantage.

    Author: Relja Perunovic says:
  • Very nice man, simple, clean, elegant! Great job! I don’t agree with the first comment, this type of outdoor advertising has a function (very simple – bench) instead standard outdoor advertising space…..

    hefe says:
  • I agree it’s beautiful design, but there is absolutely no demand for more advertising in public space, apart from the advertisers who believe so themselves.
    65% of Americans believe they’re constantly bombarded with too much advertising.

    Achim says:
  • If you think advertisers are going to pay for a space that people can fold away……….think again. I also agree that we need not sell every possible inch of our environment. We are over saturated as it is.

    Sparky says:
  • Interesting design-how about using the bench in museums or sculpture parks!?! Artists can use the “ad” space and weary patrons get a resting spot.
    GO FOR IT.

    Miel says:
  • To be honest, it seems to me this is just not a new concept. Public benches have been used for years and years and years for advertisting, which we all know.

    Look at bus stops.

    Plus, it also seems like it might be smarter to put the add on the part you sit on, because at least then, as you put it down, and look to see where you’re sitting, you’d read it. If it’s facing flat downward, there’s not even a chance.

    I do love and appreciate the idea of things being multi-functional, but I’m not yet entirely convinced this one is all that useful.

    Sara says:
  • Nice design!
    However from an ad point of you, who want’s to adverstise in a surface that will stay a significant amount of time facing down?

    Raul Neves says:
  • Unfortunately, a failing design, however nice. Having done this a few times over, both advertisers and owners (usually media companies) don’t want to grant the proletariat control over their surfaces.

    Good effort, though.

    Aleks says:
  • If you don’t like advertising…sit on it!

    The Brooklyn Accent says:

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