RENAULT 4 EVER
C A L L – F O R – E N T R I E S designboom in collaboration with RENAULT
promote an international design competition. participation is open to to applicants from every country in the world, to professionals, students, and design-enthusiasts. free registration required.
— 01 – the subject of the international competition contest is
RENAULT 4 EVER
participants are asked to re-design the renault 4. the briefing is broken up in 2 main parts:
1- the look and its style: the RENAULT 4 has been the third bestselling model in automobile history and has become an international pop style icon. your new design project should respect the identity of the historical R4 model, which was based on an extremely functional and minimalistic philosophy.
the RENAULT 4, first presented in 1961, was an industrial mass-production model. its innovative, low-cost but effective solutions embraced the entire population. not only in france, or europe, but worldwide, as it transcended social boundaries. before ceasing production in 1994, the R4 reached a total distribution of 8,135,424 cars in more than 100 countries. like denim jeans which are worn the world over by all classes, its creator and former president of renault, pierre dreyfus launched the renault 4 as ‘the blue jeans car’. people of all nations expressed feelings of sympathy to the changes in society of the sixties, which had been catalyzed in the peace movements, and the R4 was a favorite means of transport for those young people itching to explore the world.
this year, the R4 turns 50. this competition aims to revive the R4’s spirit therefore, somehow your re-design should resemble the look of the historic model and most importantly: it should look great.
2- innovative design and technology for sustainable mobility: the cleverly minimalistic R4 used the technical know-how of its time at its best. low running costs and the ability to adapt to all types of use granted the R4 an illustrious 31-year career. the revolutionary approach to body design allowed several different versions, including a van, a four-wheel drive vehicle and a cabriolet. the sturdy construction and the low maintenance strategy of the model made it suitable also for an off-road racing championship. how would you translate this characteristics into a contemporary model?
like its illustrious predecessor, the new generation Renault 4-ever will be a people-centered vehicle. drawing from the heritage of the iconic original ‘4L’, it will be a simple, practical, reliable and affordable car offering mobility for all. crucially, as a 21st century vehicle, it will be designed with the future in mind and according to the principles of the circular economy, aiming at achieving a positive impact on the environment rather than simply focusing on being slightly ‘less bad’.
— 02 – awards the winning design will get a renault 4 that michel leclère (ex formula 1 driver) has driven in the 2011 historic rallye monte-carlo. the car is based on a 1965 renault 4L (value of the car € 15.000 euro)
the winning design will receive the renault 4 that michel leclère (ex formula 1 driver) has driven in the 2011 historic rallye monte-carlo.
– the second price will receive 5000 euro – the third price will receive 3000 euro
and as always, designboom will publish an exhaustive results report.
— 03 – jury the jury is composed by: laurens van den acker, head of RENAULT group design department ellen macarthur, founder of the ellen macarthur foundation stephen norman, vp global marketing & communication RENAULT SAS benoit bochard – RENAULT product planning director for compact cars alice de brauer – RENAULT sustainable development director maï ikuzawa, founder of bow wow international agency birgit lohmann, editor-in-chief designboom under construction
— 04 – design criteria projects should not be currently in production, it is important that you keep your design(s) confidential until the results of the competition are published. the jury will award designs and concepts which are innovative in terms of their formal and social aspects. please don’t send in vague concepts, but go a step further. it’s not the idea which is the art, it’s more the way somebody handles the idea that makes art.
— 05 – registration deadline application registration will be accepted through june 16th, 2011.
— 06 – registration registrations are open now, please fill in the form. teams register with one name only. – when submitting works you should add all team member’s names. registrations are closed
— 07 – submit your entry / entries
if you are entering more than one work, please submit each work separately you will be requested to supply:
1. up to 6 files for uploading to designboom images or a composition of more images) of your project. image size: 818 pixels wide. please upload at least the following 4 views: – front view of the re-designed Renault 4 – side view of the re-designed Renault 4 – rear view of the re-designed Renault 4 – interior view showing dash-board to upload your images please note: use only .gif, .jpeg, (72 dpi) max 150 kb each file, RGB color mode. video clips: we accept flv or swf files only. file size: 640 pixels x 480 pixels – max 10MB. the entry submitted is a low-res version of your original work. these original high-resolution image(s) will be requested only if your work is shortlisted.
2. explanation of ideas a brief description of your design. explain also how the car will be the first ‘circular-economy-compatible’ car ever built what materials could be used to build it? (english text only, explanation is expected to be concise)
3. you will be requested to accept the competition guidelines competition guidelines: projects participating to the competition, must be original works. projects must be free from copyrights and any kind of obligation. the design shall not in any way infringe any third party’s right, including but not limited to copyright, logos, trademark, trade names, or other proprietary rights of publicity or privacy. only entries with a declaration of authorship are accepted ! (when submitting your design you will be asked to tick a box of declaration) submissions are closed
— 08 – deadline for submission of entries works can be submitted through june 20, 2011.
— 09 – announcement of the results results will be announced on august 2011 the jury’s selection is final and is not debatable.
— 10 – intellectual property rights any moral and paternity right regarding the project sent in for submission is the designer’s property. however, by submitting a design in the competition, the participant agrees to provide RENAULT with the right of first refusal to the exclusive use of the design. this option is valid for 12 months after the end of the competition. in the event that RENAULT exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), RENAULT will make an agreement with the participant on usual royalties conditions for the transfer of intellectual property rights. and, by participating in the competition, all participants authorise designboom and RENAULT to publish and exhibit all the designs (including project data submitted) – waiving compensation – at exhibitions and events and/or to use them in any publications communications or promotions that designboom and RENAULT may deem suitable and/or necessary. in any cases, each time the creation is used, they must refer to the competition they originate from. designboom and RENAULT will credit the designer’s name to properly attribute authorship of work to promote the author adequately. RENAULT will have the right to apply minor change amendments without damaging the integrity of the artwork – e.g. add the RENAULT logo and text, reframing, translation, changing colors, cutting the background or parts of it, etc… in case designboom and RENAULT want to bring major changes to the submitted artwork for publication, designboom and RENAULT will contact the designer and inform him/her about the use to obtain the designer’s consent.
— 11 – questions? inquiries to [email protected] make sure to write
RENAULT (45 articles)
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