'retroreflector tie' by jasna sokolovic + noel o'connell 'seoul cycle design' competition shortlist revealed
'retroreflector tie' by jasna sokolovic + noel o'connell   'seoul cycle design' competition shortlist revealed 'retroreflector tie' by jasna sokolovic + noel o'connell   'seoul cycle design' competition shortlist revealed
sep 09, 2010

'retroreflector tie' by jasna sokolovic + noel o'connell 'seoul cycle design' competition shortlist revealed

‘retroreflector tie’ by jasna sokolovic and noel o’connell

‘retroreflector tie’ by jasna sokolovic and noel o’connell from canada is one of the shortlisted design entries from more than 3000 participants in our recent designboom competition, ‘seoul cycle design competition 2010‘, organized in collaboration with seoul design foundation.

designers’ own words:‘retroreflector tie’ is our reaction to the high visibility clothing offered on the market at present. the majority of what is available is strictly functional, with little or no attention paid to style of playfulness. the ‘retroreflector tie’ is made of standard tie textiles combined with retroreflector materials, which are incorporated into the pattern. the ‘retroreflector tie’, though understated during the day, becomes highly visible in the evening.

evening look

daytime look

— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the seoul cycle design competition, organized by designboom in collaboration with seoul design foundation, and link back to the original publication on designboom. thank you.

  • a good concept.

    marco says:
  • non male !

    Agostino Bubbico says:
  • isn’t it way more important to be visible from behind while biking?

    a d k v says:
  • Not only are you seen more readily by oncoming traffic, but you’re the hit of the party as well!

    Dan says:
  • this is something different, yet nice.

    lesigner says:
  • Very nice and functional! I love it!
    But I agree with a d k v, as a biker myslef I think it would be more usefull on the back. And it could easily be done, just by making the same pattern on both sides of the tie.. and then ‘elegantly’ drop the tie over the shoulder… Again cool stuff!

    NervousD says:

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