‘riba colour mannequin wheel’ by NEON image © agnese sanvito
created for the RIBA regent street windows project, the color wheel installation by NEON and studioXAG seeks to unite cutting edge architecture practices with some of the world’s leading retail brands to create unusual collaborative work.
the ever-present window mannequin is re-interpreted in a unique way, resulting in a vivid wheel that highlights different merchandise over the course of a week, whilst simultaneously allowing the full color range of the seasons to be viewed in a surreal dance above customer’s heads. the bold circular form is designed to be experienced at multiple scales. with its contrasting appearance, the iconic circular shape draws the eye from across the street as commuters exit the oxford circus tube station. up close, customers realize that the form is made from mannequins and are able to inspect the clothes in detail from unusual angles. from inside, customers get a glimpse of the complex industrial structure.
customers are able to inspect the clothes in detail from unusual anglesimage © agnese sanvito
(Photo by Agnese Sanvito)
image © agnese sanvito
from inside the store customers get a glimpse of the complex industrial structure that supports it all image © agnese sanvito
the full color range of the season can be viewed in a surreal dance above customer’s headsimage © agnese sanvito
image © agnese sanvito
image © agnese sanvito
the wheel can be rotated to change the mannequin in focus at the front image © agnese sanvito
image © agnese sanvito
the iconic circular shape draws the eye from the exit of oxford circus tube station image © agnese sanvito
image © agnese sanvito
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