richard smith:dollar redesign project
 
richard smith:dollar redesign project
may 18, 2009

richard smith:dollar redesign project

graphic designer richard smith thinks designers can help kick-start the US economy with ‘a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US dollar’. smith recently created the designs featured here and is asking the public to contribute their own dollar designs to his blog.

richard smith:dollar redesign project

richard smith:dollar redesign project

richard smith:dollar redesign project

richard smith:dollar redesign project

richard smith:dollar redesign project

richard smith:dollar redesign project

‘the american dollar has not truly been redesigned since about the 1930s. the dollar redesign project is your opportunity to theoretically ‘change’ that. yes, technically there are many limitations and complications when it comes to bank note design, but if the swiss can do it on a regular basis, why can’t we north americans too. besides our great ‘rival’, the euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign. why not ? it seems to work for everyone else …’ RS

full details of the project can be found here.

via iso50

  • Like the bold look, but I want to see faces on the front and places on the back. At least the euro has bridges on ’em. How about Harry “The Buck Stops Here” Truman on the $1, for instance? (Better still, forget a paper $1. Have $1- and $2-coins, but have Harry on the $1-coin and Renaldus Magnus on the $2-coin.

    Oliver Osborne
  • this design is epic failure. and am i the only one who has a problem with “one nation from many people”?
    are you serious? way to sound like a five year old.
    put back “e pluribus unum” please.

    no. just no
  • the idea is great indeed. However, the outcome is a little bit vague and it’s just an insult to the whole idea!

    But, well, at least there is something that american designers can do to improve it!

    mancho
  • Nice bills, but shouldn’t we be replacing bills with finger print recognition backed up by bailed out bank credit?

    karstencreative
  • these look like argos vouchers not much thought other than “let’s make a nice design”, no history, heritage represented. Style over substance…

    Jimmy Villain
  • good idea, but the design should be more gradual not a jarring shift to a euro-note, the greenback should still be green. The motto change/reversion is the best part of the design.

    jocularwelsh
  • LOL at designers: “it seems the only clear way to revive this
    global recession is to rebrand and redesign.”

    what, your 0/hour regular consultancy shriveled up and fell off?

    UC2
  • Bank notes are vouchers – and it worked for Australia.

    pickletickle
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