rio 2016 multisensory paralympic logo by tátil design de ideias
rio 2016 multisensory paralympic logo by tátil design de ideias rio 2016 multisensory paralympic logo by tátil design de ideias
jan 06, 2012

rio 2016 multisensory paralympic logo by tátil design de ideias

rio 2016 multisensory paralympic logo by tátil design de ideias




brazil-based creative agency tátil design de ideias has created the logo for the rio 2016 paralympic games. invited by the international paralympic committee (IPC) to create the symbol of the paralympic games, the tátil design de ideias logo references the traditional olympic brand, yet speaks to a more accessible or approachable shape. the team devised an off-balance human heart formed from an infinity sign. the rio 2016 paralympic symbol is accessible to all individuals, as the shape of the logo is one which IPC  and tátil design de ideias believe honors the multisensory necessity of a world comprised of capable people with varied refinements in sense.

a model of the heart shaped design

production process



blind brazilian paralympic medalist adria dos santos remarked that touching the sculptural form of the symbol ‘revived all the excitement of [her] career’

in the initial stages of the design process, the team watched hours of footage of previous paralympic events

the office of tátil design de ideias at work

conceptual drawing


rio 2016 multisensory paralympic creation explanation brand


video documentation of the making of the paralympic symbol for rio 2016

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,379 subscribers
    - see sample
    - see sample