rio 2016 olympics logo designed by fred gelli / tátil
rio 2016 olympics logo designed by fred gelli / tátil rio 2016 olympics logo designed by fred gelli / tátil
jan 11, 2011

rio 2016 olympics logo designed by fred gelli / tátil

rio 2016 olympics logo designed by tátil




the logo for the 2016 olympics in rio de janiero, brazil was revealed on new year’s eve 2011. created by fred gelli’s rio-based tátil agency who beat out almost 140 other competitors and was selected from eight finalists, the winning design immediately received criticism for its uncanny resemblance to the logo of the not-for-profit telluride foundation in colorado, USA which is an image depicting figures with arms embraced.

rio 2015 olympics logo tátil designboom sketches




gelli has acknowledged some similarities of the design to that of the foundation’s, but feels that broad concept of people embracing is not a novel idea stating, ‘the brand is radically different because it is tridimensional.’ he has also disregarded any claims that the winning logo is similar to that of the painting ‘the dance’ by henri matisse.

rio 2015 olympics logo tátil designboom form explorations




the logo is meant to translate the spirit of collectivity and the olympic spirit. the colors selected refer to the brazilian environment: ‘yellow symbolizes the sun and our warm, vivacious and happy nature. blue expresses the fluidity of the water that surrounds us, and our easygoing way of life. green represents our forests and hope, a positive vision that inspires us to go even further,‘ says fred gelli / tátil.


the jury who selected the winning logo, consisted of a team of 15 national and international members of the organizing committee for rio 2016 olympic games.

the telluride foundation’s logo which the winning rio 2016 olympics logo is said to resemble

‘the dance’ by henri matisse image courtesy of the MoMA


the making of rio 2016
video courtesy of tátil design de ideias

launch of the olympic games emblem for rio 2016
video courtesy of SuperUber



read more the washington post creative review: rio 2016 olympics logo creative review: rio 2016 logo – a closer look

  • The logo is perfect… congras to tatil

    Mariano says:
  • muito bom o logo, mas ele representa apenas os cariocas? Pensei que o símbolo das olimpíadas representasse um país, uma raça, o símbolo de união conectando também diferentes nações e culturas. O que seria de nós sem a beleza natural e calor humano encontrados no Nordeste? O que dizer do potencial econômico de São Paulo? Um pouco menos de orgulho próprio e consideração por todos os outros brasileiros que ajudam a construir essa nossa imagem.

    Luiz Moreira says:
  • Simply wonderful!
    Translates well throughout Brazil and particularly Rio
    Say that the logo is a strange similarity to other logos is not nothing but pure jealousy common to the losers. I am very proud to be Brazilian, Carioca, have worked and know people who did the Tátil Design. Valeu Fred e família Tátil!

    Paulo Neto says:
  • A little complex but beautiful, too. Typeface is very nice, the two work well together. Any controversy about the logo’s origins is silly, nothing is original and this is not a copy. BTW, the design would look great on a condom.

    Mort d'Urban says:
  • tanto rollo para que se parezca a otro logo… será que ya es inevitable que eso pase?

    israel says:
  • Agreed. The logo is beautiful, creative and playful. Yes, it does bare an uncanny resemblance to the Telluride logo, but some things in life take the good and make them better. I think this will be a great welcoming message for other countries and the world spectators as they watch Rio host the Olympic. Bravo.

    thedesctop says:
  • typical americans.

    always assuming that something beautiful made by talented designers must be stolen.

    if only the telluride foundation’s logo had been created with as much PASSION and CONNECTION as the rio 2016 logo has to its people, landscape and culture!


    just sayin says:
  • the rio logo looks more like a jockstrap and that seems utterly appropriate for a sporting event for at least half the participants.

    peen says:
  • I like it, captures the spirit of the competition, hosts and time perfectly. Roll over Wolff Ollins!

    MB says:
  • Beautiful logo! Passionate, Connected, Dancing – all athletic qualities. It would be even better if we could just ‘see’ it 4D (; And it makes perfect sense with Brazil being a relationship based culture.
    I find the criticism and parallels made to a non-for-profit organisation and a Matisse painting rather brilliant.
    Parabéns a você e seus colegas!

    Grit Hartung says:

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