roberto manzari rebrands twitter with proposed simplified logo
 
roberto manzari rebrands twitter with proposed simplified logo
feb 25, 2014

roberto manzari rebrands twitter with proposed simplified logo

roberto manzari rebrands twitter with proposed simplified logo
all images courtesy roberto manzari

 

 

 

since launching in 2006, twitter has overhauled their logo just twice; the first time in 2010 with black text and the introduction of the widely recognized ‘twitter bird’, and in 2012, ditching the twitter typeface for a more simplified and refined variation of the iconic blue bird.

 

in 2014, italian designer roberto manzari has taken that simplification one step further, by proposing to focus on geometry for the re-brand of the existing logo. like andrew kim’s rebranding proposal for microsoft in 2012, the new design sheds some reference to the past, offering a silhouette which mimics the form of a bird beak. ‘the main idea of this logo is simplicity,’ says manzari. ‘as twitter simplifies our ways of communicating, this logo reflects the value of twitter giving it a recognizable and strong identity.’

roberto manzari rebrands twitter with simplified logo

 the new design sheds its reference to the past, offering a silhouette which heavily mimics the form of a bird beak

roberto manzari rebrands twitter with simplified logo

 the new logo featured on an android operating system

roberto manzari rebrands twitter with simplified logo

the design focuses on proportion and geometry for the re-brand of the existing logo

roberto manzari rebrands twitter with simplified logo
color palettes for the new logo

  • This can’t be serious..

    Mathieu says:
  • Bird beak? I had no clue until I read the article …. I like the current one.

    Robert de Vos says:
  • so much wasted time mr. manzari…

    marvin says:
  • Nice presentation and concept.

    Sydney says:
  • I like the idea.

    Luca says:
  • Because the current twitter logo isn’t simple enough?

    jlbklyn says:
  • I’m not convinced is a good one
    it doesn’t tweet, is just the head of a bird….
    why simplify something that is quite simple itself?

    BPO says:
  • The funniest part was overlaying it on a photo of an actual bird. Amazing.

    I’m all for minimalism, it’s a big part of why the existing bird icon with no wordmark is successful. But explain to me how turning it into a mark that resembles a lowercase “o” (or at best, a stubby lowercase “d”) could possibly be strong and recognizable for Twitter.

    Ted says:
  • I like it a lot better than the silly bird silhouette. However, it looks a little too similar to the google pin– just inverted.

    kelly says:
  • Was he involved in the redesign of the pepsi logo? It has the same kind of smell.

    rulio says:
  • Logical, but no personality and the current bird already has so much equity.

    Antti says:
  • Why is this here?

    Andre says:

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