as the STEM (science, technology, engineering, and mathematics) careers continue to grow, barbie has launched the robotics engineer barbie aiming to pique girl’s interests on these fields underrepresented by women. created in partnership with tynker and black girls CODE, the doll joins a lineup of more than 200 careers held by barbie, all of which strengthen the brand’s purpose to inspire the potential in every girl.

robotics engineer barbie builds robots and teaches code designboom
all images © barbie / mattel



as of today, only 24 percent of STEM jobs are held by women. this encouraged barbie to create the robotics engineer barbie that not only lets girls explore the STEM careers through creative play with the doll, but also to learn real coding skills. this is possible thanks to the alliance with tynker — a game-based platform that helps kid to code — that has resulted in six free coding experiences. the lessons are designed to teach logic, problem-solving and the building blocks of coding.

robotics engineer barbie builds robots and teaches code designboom



‘for almost 60 years, barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,’ says lisa mcknight, general manager and senior vice president, barbie. ‘by playing with robotics engineer barbie on and offline, we are giving girls a new platform for play in their imaginary world and teaching them important skills for their real world.’


with its latest launch, barbie continues to expand it’s role model line, joining the history’s inspirational women and the #MoreRoleModels dolls.