rodrigo almeida: morfologicos for electrolux

‘morfologicos’ by rodrigo almeida for electrolux, são paulo, brazil image © rodrigo berg

the morfologicos exhibition for casa electrolux curated by waldick jatoba with scenography by atelier marko brajovic presented a new collection by brazilian designer rodrigo almeida for furniture brand meji during design weekend in são paulo, brazil. the installation contextualizes the objects in a topography that mimics the city’s littoral landscape. the natural morphology was scanned digitally through a satellite image which was then downscaled to a low-resolution tridimensional model. using standard styrofoam bricks, the representation was then mapped and modulated in the physical space.

almeida’s collection looks at the industrial aesthetic with a direction focused on an experimental expression of shape and craft. the round stainless steel pieces are contrasted with wood and leather objects to expose the details of the series.  the circular tubing is a repeated theme throughout the furniture showcasing the diversity of assembly and application. the production consists of several chairs, lamps, an armchair, stool and decorative mirrors.

image © rodrigo berg

image © rodrigo berg

radius lamps, stainless steel, 2012 image © rodrigo berg

assurini chair, wood and leather, 2012 image © designboom

assurini chair, wood and leather, 2012 image © designboom

concave chair, stainless steel, 2012image © designboom

tangent chair, stainless steel, 2012image © designboom

stainless steel and mirror, 2012 image © designboom

(left) motor stool, stainless steel, 2012 (right) oblique armchair, stainless steel, 2012image © designboom

rodrigo almeida portrait © designboom

marko brajovic portrait © designboom

project info:

installation project and production: atelier marko brajovic design products: rodrigo almeida curator: waldick jatobá set-up: stage-light client: electrolux name of the exhibition: morfologicos general event: são paulo design weekend location: casa electrolux, são paulo, brazil