rohan chhabra: hunter jacket
rohan chhabra: hunter jacket rohan chhabra: hunter jacket
aug 01, 2010

rohan chhabra: hunter jacket

‘hunter jacket’

‘hunter jacket’ by indian born, london based industrial design graduate rohan chhabra is an outer apparel design that transforms into a wall mount of a ram’s head. in doing this, the jacket signifies a ‘trophy’ and makes reference to the reward system associated with hunting. the transformation narrates the use/function of the jacket.

‘hunter jacket’ is part of chhabra’s embodying ethics series which attempts to take a critical positioning to produce socially responsive design. the objects question the narrative of production, its material, origin, manufacturing but also challenges the narrative of consumption, creating new interaction and social experiences. the focus of this project is to examine design’s ability to ask carefully crafted questions rather than just providing solutions.


’embodying ethics’ works on a methodology called the ethical design system, which is used as a tool for innovation to create ‘new objects’. these new objects are justified for their existence as they replace values of consumption and destruction with reflection and appreciation.

ram head wall mount

  • great irony!

    paulodias_brasil says:
  • awesome!

    broderick lam says:
  • big up maan.

    kanav daver says:
  • [url=] Click here [/url] to see the transformation video’s and more.

    [url=] Click here [/url] to see Rohan’s Portfolio.

    Umang says:
  • Good to see a designer with creative flair and logical brain. Can you imagine working this out – stroke of genius or Engineering marvel?

    Design-errr! says:
  • “cool” 🙂

    pEAcH,,* says:
  • Too many spices in the soup. No need to jam every topical theme in one project….

    jim says:
  • great job…..its a amazing to see people think this way .

    erd says:
  • amazing ron!!!:)

    ship says:

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