rolf's  furniture massacre at milan design week 09 rolf's  furniture massacre at milan design week 09
apr 26, 2009

rolf's furniture massacre at milan design week 09

rolf is a furniture transformer. by cutting away parts and by adding new ones a piece of furniture gets a new span of life. the cutting is brutal and can impossibly be undone. sometimes the cut is enough to make the piece of furniture adequate for a new function or space, sometimes a new part is required to do so.

there is a category of traditional furniture that is nor antique nor really valuable. that traditional furniture is unwanted by younger generations but often inherited when older people pass away. this furniture has a emotional value, but still we wouldn’t like to have it in our interiors. by transforming them they can keep the emotional value and gain a place in our living space. somewhere in the streets of zona tortona, rolf walked with a chainsaw. he stopped and started a happening. he saw away a piece of a cupboard to expose its new function as a mobile bubble bar. the event was followed by a drink.

rolf at work

cutting the cabinet

the violent action took only five minutes and was followed by applause and cheers. one quarter of the cabinet was removed and revealed dozens of bottles of prosecco on ice in a cool box kind of construction. this made the hundreds of people cheer and clap even more. the distribution of the sparkling wine resulted in a typically italian traffic jam.

‘divorce’ presented in milan

‘divorce’ presented in milan


rolf meanwhile he was looking for exhibition space

‘extend’ presented in milan detail

all images by frank hanswijk

  • WOW!
    I know what to do now with my old furniture
    thanks Rolf

    matt says:
  • bloody stupid idea.

    erin says:
  • I’m caught between both of the above comments! Its cool but also rubbish.

    Observatron says:
  • beautiful pictures

    freddik says:
  • dont get the idea,and is that really cool?the only thing i found id stupid

    uhaan says:
  • What is this? Please change your business

    ilhanda says:
  • He was on the right path, mixing 2 different kinds of furniture, but then it became really dumb and ugly with the odd cut outs, it seems very wasteful. The last image is so wrong on so many levels, its not even art, its unclean.

    hrhkat says:
  • shockingly stupid

    jim says:
  • Rossana orlandi will love it………
    cool trendy design…..

    AmB says:
  • quel interet!, mais le fait que cela face réagir est plutôt bien et donc le concept en devient interessant!

    julien france paris says:
  • This is ridiculous. While I like the idea of reuse, he is effectively destroying the lifespan of these beautifully crafted pieces of furniture. His ‘new’ versions will look dated and naff in 2-3 years, while the originals could have lasted for generations.

    spaniel says:
  • pretentious tosh and a bad case of ego mixed in with a hefty dose of pointless endeavour. It is not clever, witty or smart, just adolescent.

    ABB says:

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news