ron arad: in reverse at design museum holon, israel
ron arad: in reverse at design museum holon, israel ron arad: in reverse at design museum holon, israel
jun 18, 2013

ron arad: in reverse at design museum holon, israel


ron arad: in reverse at design museum holon, israel
all images courtesy of ron arad associates




ron arad: in reverse
design museum holon, israel
june 19th to october 19th, 2013



the design museum holon celebrates three decades of ron arad‘s work in metal. ‘in reverse’ showcases the israeli-born designer’s extensive explorations with his this, his favorite material, as evidenced in his furniture developments. a number of his designs, mostly chairs made from steel, are presented documenting his manipulation of the medium from his works of the 1980s, to his more recent developments which still carry similar properties to their early predecessors.



wooden mould used to shape and fit the metal panels of the fiat 500 on loan from the fiat archive and museum



the focal point of the exhibition is a major new project arad has been engaged in which has seen him investigating–through physical experiments and digital simulations–the way in which automobile bodies, with particular focus on the fiat 500, behave under compression. the central installation sees six fiat 500s in a crushed state, flattened in such a way that they resemble the outcome of an accident in a cartoon or a child’s drawing, lacking any depth and dimension. hung on the walls of the gallery, they surround the wooden mould (on loan from the fiat archive and museum) that has been used to shape and fit the metal panels of the vehicle. opposite the timber form is arad’s ‘roddy giacosa’ (2013), a sculpture which has been created through the use of hundreds of polished stainless steel rods worked over a metal armature, the contoured sections resembling one of the car’s panels so that collectively they resemble the body of a fiat 500.



on arad: metal maestro
video courtesy nowness




roddy giacosa, 2013



in the lower gallery, one can view the london-based creative’s digital simulations of this crushing process. digital prints on paper document the results of the compressions of ‘roddy giacosa’, and this operation of pressing something flat is further seen through a showcase of objects which arad has squashed which include studies and tests, even a bottle rack flattened by a steamroller.


in reverse is an exhibition about the shift from the physical to the digital – except in reverse. rather than manipulate materials to render them functional or render digital models towards a functional object, here I ‘reverse’ perfectly functional objects and render them useless‘. – ron arad



detail of roddy giacosa which is formed using hundreds of polished stainless steel rods, shaped to look like a fiat 500



back view details



front view details



pressed flower navy blue, 2013



pressed flower red, 2013



pressed flower yellow, 2013



in the upper gallery alongside ron arad’s major new project is a select presentation of his chair designs, most of which are steel



tinker chair, 1988



wrinkly fish, 1991


  • big fan of arads work, just a shame there isnt anything really new here

    ... says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
482,792 subscribers
- see sample
- see sample
privacy policy